What does it really take to disrupt an industry and turn unwavering self-belief into entrepreneurial success? This episode holds the hard-hitting truths.

Guest: Aman Khurana, Co-founder of Go In Store; seasoned digital expert and entrepreneur.

Social: LinkedIn: Aman Khurana (links may no longer be active)

Website: goinstore.com (active status not guaranteed)

What are the real sacrifices behind launching a disruptive business? In this sharp, energizing conversation recorded at the Go In Store headquarters, host Max sits down with Aman Khurana, entrepreneur and digital visionary, to talk about what it takes to not just dream, but do. From bold beginnings in childhood charity projects to co-founding a tech company bridging the gap between online and in-store retail, Aman opens up about the relentless self-belief and disciplined hard work necessary to make it as an entrepreneur.

The discussion delivers an unvarnished look at the entrepreneurial journey: the importance of self-confidence, the realities of risk and sacrifice, and how true disruption means solving problems—not just chasing trends. Aman also shares the foundational role of family, the value of a strong co-founder relationship, and the lessons learned from previous ventures, all while highlighting why enjoying the journey matters as much as the destination.

Expect practical wisdom on building company culture, the nuances of empowering teams, and how entrepreneurs can maintain balance in pursuit of ambitious goals. Whether you’re building your first startup or searching for the motivation to try, this episode offers a rare, honest examination of what sustainable success really takes.

Note: This podcast is no longer active and was originally published before 2016. Links and contact details may be out of date, but the conversation still holds valuable insights today.

Key Points

• How Aman’s childhood experiences in entrepreneurship shaped his mindset (04:45)
• The power—and liability—of unwavering self-belief (06:04)
• Why hard work and persistence matter as much as vision (09:00)
• The origins and mission of Go In Store: bridging online and offline retail with real human interaction (10:16)
• How sacrifice, including moving back home, is often required for startup founders (27:05)
• The critical importance of co-founder relationships and shared values (38:00)
• Disruption in retail: why innovation must create real value, not just novelty (16:07)
• The dangers of losing balance and how to recalibrate for health and family (34:54)
• Understanding the “millennial” mindset and serving new generations of consumers (39:30)
• How to empower teams to take initiative and the value of making mistakes (31:14)

Top 3 Takeaways

1. True entrepreneurship demands persistent hard work, the courage to learn from failure, and a relentless belief in your vision—even when sacrifices feel steep.
2. Disruptive ideas succeed when they genuinely solve industry problems and deliver measurable value, not just because they’re new or tech-driven.
3. Sustaining success means keeping your values in sight: regularly reassess your health, relationships, and motivations, and share the journey with trusted partners.

Links & Resources

• Go In Store: goinstore.com
• Anthony Robbins “Unleash the Power Within”
• Peter Sage (author and entrepreneur)
• Sales Cycle, referenced company
• Millennial 2020 Expo
• Bill Gates (philanthropy and entrepreneurial inspiration)

Quotes

“I've always had an unwavering belief that I can do whatever...