This is Ryan R. Sullivan, the founder of Podcast Principles, a boutique podcast consulting company for B2B service businesses. He’s helped hundreds of founders, entrepreneurs, and creators around the world launch and grow their podcasts. And today Useful Content we discuss how create profitable podcasts for B2B businesses.

We talk about:

→ Why many B2B Podcast Fail
→ Why creating a podcast might be better than recording short form videos with your phone
→ What account-based podcasting is and how you can use it to attract ideal clients
→ Why founders should always be involved in the creation of their company’s Podcast

Enjoy the conversation and Let’s make useful Content!

00:00 Welcome to the Useful Content Podcast
00:23 Introducing Ryan Sullivan
00:41 The Problem with Company Podcasts
01:40 Defining Podcast Failure
02:16 The Role of Goals in Podcast Success
03:25 Podcast SEO and Natural Endings
04:24 Audio vs. Video Podcasts
07:05 Creating Effective Thumbnails
08:07 YouTube and LinkedIn Video Strategies
11:35 The Benefits of Podcasting
13:56 Building a Profitable Podcast
16:59 Account-Based Podcasting
23:30 B2B Marketing's Midlife Crisis
26:27 Belief in Organic Social Media
27:31 The Role of Talent in Podcasting
29:18 Founders as the Face of Content
32:30 Creating Unique and Effective Podcasts
35:22 Balancing Evergreen and News Content
40:35 Customer-Centric Podcasting
42:53 Key Principles for B2B Podcast Success
44:52 Conclusion and Final Thoughts

Connect with Ryan
Google Ryan R. Sullivan, he’s on YouTube.
Website: podcastprinciples.com

Linkedin: https://www.linkedin.com/in/sullybop/

Listen to the audio Version:

SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE
https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688

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Thanks for listening.

Produced by Relate Studios:
www.relatestudios.com

Music by Juma Bannister

Host: Juma Bannister
Connect with me on Linkedin

https://www.linkedin.com/in/jumabannister