This week on Built This Week Jordan Metzner and Sam Nadler unveil the AI engine they built to write and publish SEO content across 15 Webflow sites with zero human effort

They break down how they trained each site to sound like a real brand, how the tool runs daily without lifting a finger, and why it's already driving global traffic and leads from search engines and LLMs like Perplexity. They also dive into their new favorite productivity tool Granola and unpack Meta’s talent raid on OpenAI

In this episode
• How they built a self-publishing AI SEO machine from scratch
• Why voice and images make AI content feel real
• How Granola saves their brain on back-to-back interviews
• What Meta's OpenAI takeover means for the future of AI power plays
• Why Figma’s S1 shows big upside but AI might eat its lunch

Built This Week is a podcast about building real tools in real time. No fluff. No theory. Just AI builds, startup tactics, and weekly drops from the front lines

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