Built by Business - Amazon, E-Commerce, Entrepreneurship Podcast Por Andy Isom arte de portada

Built by Business - Amazon, E-Commerce, Entrepreneurship

Built by Business - Amazon, E-Commerce, Entrepreneurship

De: Andy Isom
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Welcome to Built by Business — the podcast for brand builders, operators, and sellers who know this game isn’t easy, but they were made for it. I’m Andy Isom — Amazon seller, ecom brand owner, and founder of the Weavos agency — sharing real-world strategy from inside the trenches of building profitable brands. You're going to learn about selling on Amazon FBA, E-Commerce strategies and marketing, entrepreneurship, and online business. Whether you’re launching your first product or managing a 7-figure catalog, this show is here to help you grow without burning out — with the mindset, strategy, and systems that actually move the needle. Expect short, punchy episodes with no fluff — just insights from what we’re seeing inside real client accounts, what’s shifting on Amazon, and what it actually takes to build something that lasts. 📩 Want a free audit of your Amazon brand? DM me “audit” on Instagram or LinkedIn @theandyisom, or hit the link in the show notes. Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • #426 - Amazon Isn’t the End Goal. It’s the Launchpad.
    May 22 2025

    Too many brand owners treat Amazon like the finish line. But if you want to build a real business, Amazon should be the launchpad—not the whole rocket.

    In this episode, I share why the smartest brands use Amazon as a cash flow engine to fund long-term growth: content creation, product development, email list building, and true customer ownership. I break down the mindset shift from “Amazon seller” to “brand builder”—and what that looks like in 2025.

    All my resources: www.andyisom.com

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    8 m
  • #425 - The Fastest and Cheapest Way to Rank Your Product on Amazon
    May 21 2025

    Want to rank faster and pay less for traffic? Stop thinking inside the Amazon box. In this episode, I break down why off-Amazon traffic—like Google Ads, TikTok influencers, and external link strategies—can help you rank higher and lower your ACoS. Amazon’s A10 algorithm actually favors external traffic that converts, and with tools like Amazon Attribution and the Brand Referral Bonus, you can now track it all and get paid to send traffic in.

    We’ll cover:

    • How Amazon's A10 algorithm rewards offsite traffic in 2025
    • What the Brand Referral Bonus is and how to use it
    • Why brands using external traffic often see 20-30% lower blended ACOS
    • Top 4 channels for offsite traffic
    • How to track results with Amazon Attribution
    • 3 Common mistakes to avoid

    This is the strategy smart brands are using to drive long-term ranking without blowing up their PPC budgets.

    Want a free audit of your Amazon brand?
    Head to www.weavos.io or DM me “audit” on Instagram. My team will send you 3 custom action steps to improve your traffic and sales.
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    9 m
  • #424 - The Product / Marketing Matrix
    May 20 2025

    In this Episode, Owais and I break down a framework that maps product innovation vs. marketing effort and potential. This Product / Marketing Matrix helps explain why some brand and products dominate on social media and Amazon, while others require brute-force PPC just to stay afloat.

    In this episode, I cover:

    • The 4 types of products in the matrix
    • Why low-differentiation commodities die on social
    • What Amazon-native brands can learn from high-virality DTC launches
    • A few real-world case studies of "Brand Goldmine" quadrant products
    • Why your next product needs more than just demand on Amazon

    If you're building a brand in 2025, this is the kind of strategic lens that separates winners from the white-label crowd.

    Reach out to me for a free review of your brand/products: www.andyisom.com

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    12 m
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Just starting out but I can’t imagine yet how much this wisdom I just got from Andy is going to save me!!

Wow this stuff will save me some time and money

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I’ve been doing research into selling on Amazon FBA for several months. This is one of the best, if not the best, content I’ve found. Andy is clear and straight forward with his information. He recaps often which is super helpful and gives step by step advice. I feel so much more confident to start selling after listening to this series.

Packed with information. Clear and concise

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Love this podcast, I've lessen to every episode. I've been looking for an opportunity for starting a business for a while and this is the exact kind of information I have been looking for. Thank you!

Great Content A Must Listen for New AMZ Business

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Very Detailed. Step by Step. Great Stuff. I devoured all the episodes in one weekend. Recommend any interested in starting a FBA.

inspiring

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Literally people charge $$$$$ for this information, if you are thinking about doing any selling on Amazon you should definitely watch this!!

thank you for sharing this with us! This is helping me so much!

So good

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