Sometimes the version of you holding the mic, leading the pitch, or closing the deal… isn’t enough. In this episode, Scott Schwertly breaks down the power of alter egos—why high performers use them, how to build one, and what science says about their effectiveness. If your default identity is holding you back, it’s time to become someone else.

You think backup plans make you safe. But they’re making you slow. In this episode, Scott Schwertly explores the psychology of No Plan B—why options create hesitation, how backup plans reduce your effort, and how focus becomes your greatest competitive edge.

Half-commitment is a silent killer. In Episode 6 of Built by Discipline, Scott Schwertly shares a personal story about chasing guitar the wrong way—and what it taught him about the cost of playing it safe. Learn five reasons why half-effort sabotages your growth and how full commitment creates clarity, identity, and power.

The grind doesn’t care how you feel. It only responds to action. In this episode of Built by Discipline, Scott Schwertly shares the untold story of starting Ethos3 from nothing, and breaks down five principles to help you stay consistent, focused, and resilient—even when you’re building in silence.

Want to win the day? Win the morning first. In this episode of Built by Discipline, Scott Schwertly shares what Ironman training taught him about early alarms and personal development, and why your first hour determines your momentum, identity, and resilience. Learn how elite performers design their mornings for clarity, power, and control.

Comfort is a trap—and the cost is your potential. In this episode of Built by Discipline, Scott Schwertly shares the real story of how getting fired launched his entrepreneurial career, why comfort leads to performance decay, and how elite performers intentionally chase discomfort to stay sharp, focused, and disciplined.

Motivation is a liar. It shows up when it wants—and disappears when you need it most.

In this episode of Built by Discipline, Scott Schwertly breaks down why rituals always beat motivation, how Navy SEALs and elite performers use systems over emotion, and how you can build personal rituals that fuel your identity, momentum, and grit—especially when the grind gets heavy.

Motivation fades. Rituals stay.

Learn how to build the systems that will carry you when willpower runs out.

Before you can lead, win, or outlast the grind—you have to believe.

In this kickoff episode, Scott Schwertly shares how real belief is built through preparation, identity, and daily reps—not hype—and how you can start forging your own Belief Engine today.