Are you managing your marketing tasks efficiently in your business? In this episode, I sat down with Melissa Arlena and Allison Bell, co-hosts of the Keep It Moving podcast, for a no-notes-required conversation about what it really takes to market your business, how to balance multiple brands, or just trying to figure out what’s working and what’s not.

We talk about Marketing Mondays, email strategies, and moving your business across the country (or the world). Plus listen in as we highlight why SEO is the key to your long-term marketing strategy and what happens when you get too comfortable with your rankings (spoiler: Google notices).

This episode is part pep talk, part strategy session, and a whole lot of real talk. If you’ve ever said, “I’m doing everything and still feel behind,” this one’s for you.

Find it Quickly:

01:13 - Marketing Monday: The Importance of Marketing in Creative Businesses

01:48 - Allison's Journey: Relocating a Photography Business

05:13 - Melissa's Story: From IT to Photography and SEO

07:35 - The Role of Email Marketing in Business Growth

10:38 - Strategies for Effective Marketing

15:47 - Utilizing AI for Content Creation and Marketing

26:31 - Marketing Mondays: Planning and Execution

28:53 - Marketing Monday Routines

31:07 - Content Creation Strategies

31:26 - Ideation and Content Hubs

32:33 - Podcast Planning and Execution

40:58 - Effective Marketing Activities

50:18 - Email List Management

Mentioned in this Episode:

This Can't Be That Hard

Riverside

Descript

ChatGPT

Loom

Airtable

Zapier

Kajabi

Stripe

Kit

Flodesk

MemberVault

ThriveCart

Google Tasks

Marco Polo

Trello

Shannon Vondy

If you want to get paid to travel to your sessions, there are so many logistics to consider. While Kellie Llewellyn was coordinating her sessions to fit her own travel schedule when she started, she eventually shifted to where she is now traveling specifically for sessions. Listen in as Kellie shares her experience in coordinating and photographing travel senior sessions!

Today’s episode is brought to you by DIY Template Shop! Grab the exact email, form, and workflow templates that I include inside the CRM Blueprint Course. Steal my templates and customize them to match your brand and process. Use the code PODCAST for 10% off.

Find it Quickly:

00:25 - Meet Kellie Llewellyn: Senior Photographer

00:50 - The Unscripted Conversation Approach

1:42 -Kellie's Unique Travel Photography Offer

3:35 - Kellie's First Travel Session Experience

7:01 - Traveling to Glacier National Park

8:00 - Planning and Logistics of Travel Sessions

11:09 - Handling Travel Fees and Client Coordination

18:41 - Contingency Plans for Travel Sessions

19:41 - Lessons Learned from Early Travel Sessions

22:02 - Promoting Travel Sessions on Social Media

22:55 - Managing Travel Session Inquiries and Bookings

30:37 - Collaborating with Clients on Locations

33:47 - Final Tips and Encouragement for Travel Sessions

Connect with Kellie

Website: kellierochelle.com

Instagram: @kellierochellephotography

Kellie's Travel Freebie: kellierochelle.com/scout

Okay, y’all—this one’s a little different. I’m resharing a solo episode from May 2023 because it’s just that relevant right now. Whether you’re staring at someone’s offer suite trying to decode what’s right for you, or you’re the one with multiple offers trying to help people make a decision, this episode breaks it all down. I’m also sharing why I’m bringing back my survey (yes, the one I still hadn’t fixed 🙈), what I’ve learned from asking better questions, and a peek at my newest offer: Systems in Session.

If you’ve ever waffled between DIY, Done-With-You, or Done-For-You—listen to this before you swipe your card.

Find It Quickly:

00:24 – Why I’m resharing this solo episode (and what I still hadn’t fixed)

02:13 – The Systems Glow Up + CRM Blueprint launch recap

03:07 – The core question: how do you choose the right offer?

04:43 – Why clients don’t always choose the most expensive option

06:06 – Survey results: DIY vs Done-For-You preferences

07:25 – What I wish I had asked during client interviews

08:00 – How to help your clients make better buying decisions

09:08 – Introducing: Systems in Session (a new middle-ground, done-WITH-you container)