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Business Lunch

Business Lunch

De: Roland Frasier
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 How much more successful would you be if you had lunch once a week with an insanely successful entrepreneur who shared their biggest secrets on how they think and achieve success? Well, now you can! Grab your seat at the table as successful entrepreneurs reveal their step-by-step strategies, fascinating stories, travel hacks and other delicious tidbits each week with serial entrepreneur/business strategist, Roland Frasier.Copyright 2025 Roland Frasier Economía Finanzas Personales Gestión y Liderazgo Liderazgo
Episodios
  • High-Impact Offers: Strategies for Sales Success

    High-Impact Offers: Strategies for Sales Success
    Jul 4 2025

    Welcome to a new episode of Business Lunch. In this episode, Ryan Deiss and I dive deep into the art of creating effective offers and adapting sales strategies for different business models. From navigating the challenges happening because of rising ad costs to understanding the nuances of sales motions, we share valuable insights and practical tips. Whether you're selling high-ticket items or aiming to optimize online conversions, this episode is packed with advice to help you convert successfully .

    Highlights:

    "Sales motion impacts offer structure."

    "You’ve got to say at what point in this process do we get agreement on the problem? Because there’s got to be problem agreement before anything else."


    "If you can understand levels of awareness, you understand probably 80% of what you need to know to be really good at sales and marketing."


    Timestamps:


    00:00 - Problem Agreement

    04:05 - Shifting Sales Strategies

    05:07 - Sales Motion and Offer Structure

    07:30 - Ad Cost Challenges

    10:00 - Sales Assist and Sales Function

    11:45 - Levels of Awareness

    13:20 - Problem Awareness to Solution Awareness

    14:40 - Crafting Effective Lead Magnets

    15:50 - Adapting to Market Changes


    CONNECT

    • Ask Roland a question HERE.

    RESOURCES:

    • 7 Steps to Scalable workbook

    • Get my book, Zero Down, FREE

    To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

    Connect with me on social:

    🎵 TikTok: / rolandfrasier

    📸 Instagram: / rolandfrasier

    📱 Facebook: / rolandfrasierpage

    💼 LinkedIn: / rolandfrasier

    Subscribe to Roland Frasier 👉

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    35 m
  • The Ethics of Outsourcing Yourself

    The Ethics of Outsourcing Yourself
    Jun 27 2025

    Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss tackle the controversial topic of 'shadow standards' in the workplace. They explore the ethics and implications of employees outsourcing their own jobs to other workers, often in other countries, without their employers' knowledge. The discussion touches on the legal, ethical, and practical ramifications of this growing trend and offers insights into how both employees and employers can navigate this complex landscape.

    Highlights:

    "Employees are outsourcing their jobs, effectively becoming mini-agencies themselves."

    "Is it deceptive if you wouldn’t proudly announce what you’re doing?"


    "Good employers will always support efficiency and innovative ideas."


    "Outsourcing your job without transparency is setting yourself up for liability."


    Timestamps:

    00:00 - Introduction

    01:12 - The Great Resignation and Quiet Quitting

    02:49 - Ethical Dilemma: Outsourcing Personal Jobs

    05:30 - Employer Perspective on Shadow Standards

    08:49 - Legal and Security Implications

    12:19 - Hypocrisy and Exploitation in Shadow Work

    14:41 - Building a Team Ethically and Transparently

    18:35 - Crucial Policies and Handbook Updates

    20:31 - Encouraging Transparent Efficiency

    23:02 - The Problem with Shadow Work

    24:37 - The Value of High-Level Employees

    30:55 - Conclusion and Takeaways


    CONNECT

    • Ask Roland a question HERE.

    RESOURCES:

    • 7 Steps to Scalable workbook

    • Get my book, Zero Down, FREE

    To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

    Connect with me on social:

    🎵 TikTok:

    / rolandfrasier

    📸 Instagram:

    Más Menos
    37 m
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You absolutely nailed it! I’ve found it’s easy to grow virtually any business when you don’t have to worry about TODAY’S PROFIT… pay amazing comp with perks and invest in crazy growth and just call it R&D to justify it, Rapid growth at all cost often turns out to be no different than buying a bunch of Powerball tickets every week until you either hit it big or go broke.
Disciplined growth with an eye on generating real value every quarter, (defined as cash returned or available to be returned to your investors or reinvested in REAL opportunities that have a high confidence of impressive ROI) takes real skill and discipline!

Cash is king when running a business - only because nothing else matters when you’re out of cash… out of cash=out of business. Your metric helps strike that critical blend between profit and growth so we don’t run out of cash chasing the growth squirrel.
In strong Bull markets high growth can attract some investors and seems sexy but a high compounded profit growth rate is ALWAYS appealing to sophisticated investors.

Brilliant as always! Thank you for the continued guidance and healthy reminders.

Jim Hill - Trajector

Find that Critical Blend - PROFIT & GROWTH

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