Over the last six months, I’ve worked with five different business coaches to simplify my company and refocus on what matters.

I’ve talked to experts, mapped out plans, brainstormed strategies—until yesterday, when executive coach Dennis McIntee said something that stopped me cold:

In this episode of BusinessIsGood, I unpack the hard truth:

👉 Knowing what to do isn’t enough.

👉 Learning and planning can become avoidance strategies.

👉 Change only happens when you act.

You’ll learn:

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• The two-part process of change: decision + action
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• The sneaky ways entrepreneurs avoid action (even when they know better)
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• Why the smarter you are, the easier it is to rationalize waiting
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• Five tactical tips to move from stuck to started
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• How to stop circling the hard decisions and just do the thing
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If you’ve been circling a big decision, this episode is your call to break the loop.

The opportunity is there—but only you can act on it.

Connect with Chris Cooper:

Website - https://businessisgood.com/

If you’re like most entrepreneurs, you think: “To grow, I need to do more—more marketing, more ads, more promotions.”

But Keith Cunningham, author of The Road Less Stupid, has a smarter answer:

In this episode of BusinessIsGood, I walk you through Cunningham’s Growth Funnel—a five-step roadmap to growth that puts your energy where it matters most.

We cover:

✅ Why keeping more customers is your #1 growth priority

✅ How to increase referrals and repeat purchases without adding overhead

✅ Why your success rate (certainty of outcome) matters more than you think

✅ Where to tighten your sales process before dumping more money into ads

✅ When it’s finally time to scale lead generation—and when it’s not

This episode is about simplifying your focus and multiplying your results by doing the right thing at the right time.

And if you want to go deeper, I highly recommend reading The Road Less Stupid by Keith Cunningham—it’s one of the best entrepreneur books out there.

Connect with Chris Cooper:

Website - https://businessisgood.com/

Most entrepreneurs know they should do more of what works.

But very few realize they also need to stop doing what doesn’t.

In this episode of BusinessIsGood, I walk through how to identify the things in your business that are wasting your most valuable asset: your time. I share stories—from my own businesses and from our mentorship clients—about how much time, money, and energy are lost doing things that feel “good” but don’t actually produce results.

I explain:

• Why 98% of entrepreneurs aren’t tracking any metrics when they join us
• How to reverse-engineer your revenue goal based on your Net Owner Benefit target
• How your business data can tell you exactly what’s working, and what’s not
• A simple process to prune tactics that aren’t moving the needle
• Why not measuring your impact is the biggest risk you’re taking right now

You’ll leave this episode with a clear framework to focus on what matters—and permission to stop doing the rest.

Because growing your business isn’t just about adding things.

It’s about subtracting the stuff that doesn’t work.

Connect with Chris Cooper:

Website - https://businessisgood.com/