Big 12 media days spark heated discussions on NIL deals, playoff structures, and conference dominance. Is the Big 12 truly the most competitive conference in college football? Parker Ainsworth, Jake Hatch, and JT Wistrcill dive deep into the contrasting perspectives of coaches Joey McGuire and Kalani Sitake regarding player contracts and the concept of amateurism in college sports. The hosts meticulously analyze Commissioner Brett Yormark's unwavering support for the 5+11 playoff format, exploring its potential ramifications on the Big 12's representation in future championships. The episode takes a comprehensive look at the Big 12's depth, drawing comparisons with powerhouse conferences like the SEC. The hosts engage in a thought-provoking debate on the merits of parity versus having dominant programs, weighing the pros and cons for fan engagement, national recognition, and overall conference strength. Listeners will gain exclusive insights into the Big 12's future trajectory, including in-depth discussions on the evolving landscape of NIL deals and their impact on recruiting and team dynamics. The hosts also examine the conference's strategic positioning in the ever-changing world of college football, considering factors such as media rights, expansion possibilities, and inter-conference rivalries. This episode offers a balanced mix of expert analysis, insider information, and spirited debate, providing fans with a comprehensive understanding of the Big 12's current status and future prospects. Whether you're a die-hard Big 12 supporter or a casual college football enthusiast, this podcast delivers valuable insights into the conference's role in shaping the future of collegiate athletics. Don't miss this captivating exploration of the Big 12's position in college football, featuring frank discussions on NIL deals, playoff strategies, and the conference's ongoing quest for national prominence. 0:00 Intro: Live from Big 12 media days 3:00 Coaches debate NIL and college football's future 7:13 Brett Yormark adamant about 5+11 playoff model 11:13 Debate over fairness of 5+11 vs auto-bids 15:22 Big 12 as deepest conference in football 19:13 Comparing Big 12 depth to other conferences 23:18 Importance of brand recognition for conferences 27:01 Strength of schedule vs wins debate Be sure to follow and subscribe to Locked On Coogs to hear the latest on all things Houston Cougars, wherever you get your podcasts!

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