Send us a text

The headline on the CUTimes article by David Jones tells you why you want to listen to this podcast: Invest in PESO to Build a World-Class Credit Union Marketing Strategy.

Jones is an EVP at the William Mills Agency in Atlanta and their trade is public relations which, increasingly, follows a PESO model.

What’s that?

PESO is a formula crafted by Gini Dietrich and it refers to Paid Media (such as advertising), Earned Media (write ups in publications, etc.), Shared Media (think social) and Owned Media (sponsored content for instance). Once upon a time most PR revolved entirely around earned media but as that channel has atrophied, eyes have been focused on alternative avenues - such as Paid, Shared and Owned.

In this show Jones elaborates on the PESO model and we delve into how it just might help credit unions (and definitely fintechs!) get more visibility.

At what cost, Jones talks money in the show.

Here’s the reality: most credit unions do PR badly if at all. Many fintechs are no better. Find out what you are missing in this show.

Listen up.

Like what you are hearing? Find out how you can help sponsor this podcast here. Very affordable sponsorship packages are available. Email rjmcgarvey@gmail.com

And like this podcast on whatever service you use to stream it. That matters.

Find out more about CU2.0 and the digital transformation of credit unions here. It's a journey every credit union needs to take. Pronto