This episode is part 2 of a 2-part conversation with Joe Casabona, a systems architect for solopreneurs and a self-described automation geek. You can catch part 1 over on the Streamlined Solopreneur feed here

What if the difference between a chaotic, scope-creeping project and one delivered calmly, on time, and on budget wasn’t just better estimating - but a totally different approach?

Joe shares how he used "vibe coding" - collaborating with AI as a coding partner - to rescue a complex nonprofit website project from spiraling out of control. You’ll hear how he navigated unexpected technical requirements, avoided burning weekends, and delivered a solution that protected both his business and his mental health.

This isn’t about working faster. It’s about designing a system that supports calm, margin, and intentional business choices.

What You’ll Learn

• How "vibe coding" can help consultants keep projects on track without endless late nights
• The importance of deeply understanding client needs (and what happens when you don’t)
• Why AI is a better "rubber duck" than a magic wand
• How to approach AI as a partner rather than a replacement
• Practical ways to use AI to reinforce your business values and protect your time

Learn More About Joe

• Joe Casabona’s website
• Streamlined Solopreneur podcast

Learn More About Susan

• Beyond Margins website
• Connect on LinkedIn

Grab the Calm Service Design + Delivery Swipe File here

What if the reason you're stuck isn't mindset—or even procrastination? What if you're just solving the wrong problem?

In this episode, I’m talking with Cat Mulvihill, creator of the Momentum Framework—a diagnostic tool that helps you figure out exactly why you’re stalled out in your business and what to do about it. Whether the block is a skills gap, an energy mismatch, or a lurking fear, Cat’s approach helps you pinpoint the true cause so you can move forward without forcing it.

We explore why momentum doesn’t need to be forced—and how understanding your method, mode, and mindset can make everything feel a whole lot easier.

What You’ll Learn:

• The three core bottlenecks that block momentum—and how to diagnose them
• Why systems that work with your brain create more sustainable progress
• The surprising downside of perfectionism and "Cadillac" tools
• How fear masquerades as procrastination (and how to call it out)
• Practical examples for redesigning your systems to match your energy and context

Learn More About Cat:
Website
Follow Cat on LinkedIn
The Momentum Formula

More from Susan:
Follow Susan on LinkedIn
💌 Get weekly calm business insights at beyondmargins.com/newsletter
🛠 Explore services: beyondmargins.com

Grab the Calm Service Design + Delivery Swipe File here

What if your brand voice didn’t live solely inside your head? What if it was a system—a tool that helped you write faster, delegate confidently, and create calm across your business?

In this episode, I share how I took my brand voice from “just a vibe” to a repeatable, documented system with the help of voice strategist Justin Blackman. We dig into how building a voice guide changed the way I write, collaborate, and scale. If content creation feels like a bottleneck—especially when you're not the one doing the writing—this episode is for you.

We’re not just talking about voice—we’re pulling two big levers from the CALMER framework:
→ Efficiency, by turning intuition into reusable tools
→ Management Style, by empowering your team with clarity instead of corrections

This is a behind-the-scenes look at the system that helped me put my voice on autopilot—and made content creation calmer, faster, and more fun.

What You’ll Learn:

• Why “no one can write like me” is a sign you need a system, not more effort
• The three components of a brand voice (and why most guides get it wrong)
• How defining the difference between you and your brand prevents burnout
• Why “authenticity” doesn’t have to mean writing everything yourself

Learn More About Justin Blackman

• Website: justinblackman.com
• Grab Justin's Feelings Wheel
• LinkedIn: Justin Blackman

Learn More About the Host – Susan Boles

• Website: beyondmargins.com
• LinkedIn: Susan Boles
• Submit your Calm KPI or System: Send it here

• (00:00) - The Subjective Nature of Brand Voice
• (00:50) - The Challenge of Maintaining a Consistent Brand Voice
• (01:51) - Building a Scalable Voice System
• (04:41) - The Science Behind Brand Voice Guides
• (09:11) - Balancing Personal and Brand Identity
• (29:17) - Leveraging AI for Authentic Brand Voice

Grab the Calm Service Design + Delivery Swipe File here