Summary:
In this episode of #70secondCEO, Carl Gould breaks down a simple but powerful time management formula to help leaders get others to perform at a high level. Using the 20-20-60 Rule, Carl shows how to divide your time:

• 20% coaching, mentoring, and empowering your team
  
  

• 20% strategic thinking and planning
  
  

• 60% doing your core responsibilities
  
  

You’ll learn how to become the center of a coaching ecosystem—managing up, coaching across, and empowering down. This framework helps leaders scale results and build stronger teams.

Read full transcript:

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.

You need to get others to perform at a high level. That means you have to empower them, that means you have to coach them, guide them, and mentor them. So let me give you a couple of statistics here to play around with a couple of formulas how you spend your time. Alright, you are gonna take on in Stage 3 here, is “How well do you get others to perform at a high level?” So I'm gonna give you a little time management formula called 20-20-60: 20% of your time, 20% of your time, 60 % of your time. So in Stage 3, 20% of your time should be spent coaching, guiding, enabling, mentoring others to make them better. You ever hear the expression “you have to manage up and coach up?” That's right. You coach, you're a manager on how to interact with you better. You coach your stakeholders, your colleagues, the people that you deal with on a regular basis that are one degree of separation from you. And if there's anyone that does report to you, you coach and empower down as well. So you become the center of a coaching and empowerment network or ecosystem. And that's how you’re gonna make them better.

• 20% of your time on coaching, mentoring, guiding, and enabling.

• 20% of your time on strategic thinking: How do I make things better? How do I plan? How do I set goals? And how do I achieve those goals?

• And then 60% of your time on your job description.

Like and follow this podcast so you can learn more, my name is Carl Gould and this has been your #70secondCEO.

Summary:

In this episode of #70secondCEO, Carl Gould shares insights from a decades-long study showing a major shift in what drives business value. Back in 1974, 95% of value came from tangible assets. Today, it’s the opposite—72% of value now comes from intangibles like brand equity, intellectual property, and mission. Carl highlights how companies like TOMS thrive not just on product quality but on brand promise and purpose. The takeaway? Don’t just polish your product—build a brand people believe in. That’s what makes your business truly valuable.

Read the full transcript:

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.

There was a study done in 1974 by the Sloan school of business and they said, “What drives value in a business? And 95% of what drove value 40 and 50 years ago, was the TANGIBLES of the business, its physical assets. Well let's fast forward to today. A follow up on those 10,000 companies and the second part of the study showed that 72% of what drives value in business is its INTANGIBLES. Its intellectual property, its brand equity, its brand promise. Toms shoes- is it the shoes? Or is it the fact that that company goes out and for every pair of shoe you buy, they buy a second pair and they give it to an underprivileged child somewhere else in the world. Which one do you think it is? So stop falling in love with your product or service. Yes, you want your product to be impeccable. You want your service delivery to be outstanding. No question about it. Logistically, we want those things to run well. Understand though, people will pay more, they will pay more for the other aspects of working with you.

Like and follow this podcast so you can learn more, my name is Carl Gould and this has been your #70secondCEO.

Summary:

In this episode of #70secondCEO, Carl Gould breaks down the often overlooked “NO systems”—the internal operations that keep your business running behind the scenes. These include everything from email and payroll to HR and accounting—critical functions that don’t directly generate revenue but support the systems that do. Carl also emphasizes the importance of building and developing the right team: people who align with your company, fit their roles, and are trained for future growth. A well-aligned team supercharges both your YES and NO systems. If they’re not performing, it may be a leadership issue—your systems, your responsibility.

Read full transcript:

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.

Then we have the NO systems. The NO systems are “No, this is not what we get paid for.” These are all the support systems that helps the technical aspects of your business run. So, your email systems, security, benefits, you know, paying all the bills, accounting, payroll, those sorts of things, HR functions, anything that supports the Yes systems is a NO system. And think of it this way. It's all the work you would have to do today if there were no customers. What would still have to be done? That is a NO system.

Third part of this quadrant is your TEAM. They have to be right for the company, right for the job, and trained and prepared for the future needs of the business. An aligned team will help you be more efficient with your Yes systems and your No systems. So think about your team for a second. If they're not right for the company or right for the job or trained and prepared for the future of the business, in the beginning, it's not their fault. It's YOURS. You haven't given them the resources or the time or the nurturing or the technical training that they need to do their job well. Take your internal clients, your customers, or sorry, your employees and work on your systems.

Like and follow this podcast so you can learn more, my name is Carl Gould and this has been your #70secondCEO.

Summary:

In this episode of #70secondCEO, Carl Gould introduces the third core function of your business—Systems—with a focus on what he calls “YES systems.” These are the processes that fulfill your promises to clients: the services you deliver, the products you sell, the experience you create. Whether you run a hotel, retail store, or law firm, YES systems are what you get paid to do. Carl explains why this part of your business must run with clockwork precision and why consistency, predictability, and tactical execution are the keys to success.

Read full transcript:

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.

Third function of the business is your SYSTEMS. Remember, we have YES systems and we have NO systems. The YES systems are:

• YES, we have clients and we have to fulfill the orders; and

• YES, this is what we get paid to do

So if you're a physical therapy practice, this is when you do physical therapy. If you're a hotel, this is when you have somebody check in and they lodge and they patronize your facility. If you're a retail store, this is when you're actually selling them something. If you're an attorney, you're arguing the case. You get the picture. This is what you get paid for and this is when you do client fulfillment. That's a certain type of person, a highly tactical, compliant, process driven person that runs this part of the organization and is very systematic. Very predictable, and very, very consistent. You should be able to throw away all of your clocks in the building because if I walk in and I look at your YES systems, based on what they're doing, I should be able to tell time of day, day of the week, day of the month, quarter of the year. I should be able to tell by their actions.

Like and follow this podcast so you can learn more, my name is Carl Gould and this has been your #70secondCEO.

In this #70secondCEO episode, Carl Gould breaks down the second business quadrant: Income—where sales, marketing, and relationships drive growth. He explains why marketing (lead generation) and sales (lead conversion) are two distinct functions and why separating them is critical for performance. Learn how to set goals, structure your teams, and create clear accountability to optimize your revenue engine.

Full Transcription

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.

No. 2, Second Quadrant. Right here, INCOME. This is Sales and Marketing and all of your relationships- joint ventures, strategic alliances- these are the relationships that you bring into the business, the exposure you get for the business and at the end of the day, the leads that you generate for your business. Very, very important that you separate Sales and Marketing. They're two different functions. They're in the same quadrant but they're two different functions. Once you set the goals for the business, you turn your lead generation team loose and tell them, “You are gonna go and generate these leads.” Don't let them talk to the Sales team - How's it going? How are you closing? We don't need that conversation. Tell the Marketing team to go out, generate the leads. SALES is the tactical implementation of your marketing function. So Sales team, you take them and set them aside or whoever does your sales- your Affiliate Marketing, however you do it- and you say, “You're gonna receive this many leads throughout the course of the year. We've got to close them. We've got to turn them into a sales, and close business, LOIs, contracts, whatever you call it, agreements.” But they are the tactical implementation of your marketing function and should be treated as such. Separate Sales, separate Marketing. They're two different functions.
Like and follow this podcast so you can learn more, my name is Carl Gould and this has been your #70secondCEO.

In this episode of #70secondCEO, Carl Gould challenges you to break out of your comfort zone by seeking out people who think differently than you. Whether you're a visionary, a relationship-builder, or a systems expert, growth comes from surrounding yourself with those who complement—not mirror—your strengths. Learn how stepping into unfamiliar territory sharpens your perspective, reveals new opportunities, and accelerates your development as a leader.

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.

So if you're a big picture driver type person and you're results focused, you need to get around people who enjoy process. So get around professional organizers, go take that class, you know, go take that lean manufacturing, or Six Sigma class online. Get around process people, learn how they think.

If you're a sales and marketing relationship type person, you really don't like the numbers and detail bugs you down, go take that accounting course. Yes, I said it. Go take the accounting course. Or coding or something that's gonna require you to do really intricate detail, model building, something that makes you focused on the tiniest little aspect. Those folks think differently and they will open your eyes to new perspectives.

If you're a systems and process person, go around, go play undercover boss, alright? Go spend a week in the business of one of your colleagues, sit in on their board meetings. Think about how they, look at how they think differently and they think big or go to a growth conference and get around entrepreneurs who have wild ideas or go to an innovation center or an incubator and get around some young entrepreneurs and how their idealistic tendencies and they're thinking you'll launch its new products. It'll give you some real perspective.

Like and follow this podcast so you can learn more, my name is Carl Gould and this has been your #70secondCEO.

Hi everyone, Carl Gould here with your #7osecondCEO a one minute investment for a lifetime of results.

In a recent video, I asked you to write down who you admire and what that person or historical figure's admirable traits, rules, and principles are. And you just introduced yourself to what you believe is your best version of yourself. That’s right, you just use another person or figure or package in order to talk about what you believe are your most amazing features and where the next area of growth is for you. Ok, so you wrote down all the attributes of the person that you admire, now what I’d like you to do is:

1. Rank yourself on a scale of 1 to 10. One low, ten high for every one of those attributes.

2. How well are you playing that game?

3. And then create a plan for how to get to a 10 in every one of those areas.

So, comment below, and tell me what was:

• The top trait you are going to work on?

• What was your score?

• And, what is the first action that you are going to take going forward?

This is Carl Gould, and this is your #70secondCEO.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

You are now documenting, you are now process mapping, you are codifying, you are figuring out and creating the blueprint for what they call your throughput, right from the time you get a lead to the time you get paid and everything in between, how you fulfill the order, how you satisfy your clients. That's called your throughput, you determine and systematize your throughput. I'm a huge fan of scripts and so you want to script out as much as possible. Virtually every business there are very few exceptions. There are very few businesses that are not capable of becoming an assembly line and you want. Essentially in your business, you want to build an assembly line with the most amount of certainties possible, and you want to standardize and create the most consistent results possible in your business. Okay, that's stage four.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.