Casa Bonita Feeds Us FOMO Marketing
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Casa Bonita Feeds Us FOMO Marketing
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Rachel Moore, battling a rough voice yet still bringing the energy, kicks off the Just Trust Me Marketing Podcast with co-hosts Elizabeth Allen and Anh Nguyen. They dive into how the ultimate FOMO marketing strategy was unwittingly (or probably wittingly) employed by Casa Bonita's revival, thanks to South Park creators Trey Parker and Matt Stone. Anh shares juicy secrets about Le Creuset's mystery box events, while Rachel reveals her hilarious yet relatable experience of being wooed by political texts. Anh rounds out the discussion with entertaining stories of being lured by the allure of TikTok shop ads and hot tub experiences. Tune in for a rollicking ride through marketing missteps and victories!
Got a marketing topic you want us to tackle in a future episode? Email us at justtrustme@butwaittheresmoore.com.
Support the show to do all the trustworthy, marketing things along the way. https://www.justtrustme.butwaittheresmoore.com
Show links:
Casa Bonita documentary (NPR)
Casa Bonita public reservations sell out within a few hours
Le Creuset bakeware
00:00 Cold Open and Intro
06:13 Good Marketing?
27:53 How to Use FOMO in Marketing
41:48 We Got Got