Brain Hurt Scale = 3/10. Explore all the pros, cons of in-housing your marketing team vs outsourcing to an agency. Packed with real life examples this discussion is suitable for anyone and everyone in the industry. Including senior non-marketing executives who approve/fund the function through to the most green, juniors. We talk with in-housing consultant Chris Maxwell from Lution. Going deep into the topic - pulling countless examples from both his and John's personal experience across hundreds of firms and thousands of campaigns. You'll learn lots including:The advantages of agenciesAdvantages of in-housingWhy hybrid is increasingly becoming the norm and what that looks likeWhich parts are best kept internal vs outsourcedWhat trends are important to heed so we can all make better career decisionsAnd all the pitfalls we need to be aware ofFull episode 15 season 5 of the Champagne Strategy podcast.

So you could continue shifting everything to an external agency....or.....

Wake up and embrace the future of AI-disrupted marketing operations. Future-proofing your skill set and approach.

The choice is yours.

Brain Hurt Scale = 7/10. Henry Innis, founder of MMM platform Mutinex has caused a stir in APAC and more recently overseas. But with media headlines aside, what was the real growth story behind their success? What are the dynamics of the MMM industry and as we both peer into the future of AI, measurement and marketing in general - how should we be preparing for the future? Full episode Season 5, Episode 14 of the Champagne Strategy Show.This could be a bit businessey/technical for non-business owners and those who aren't involved in product or business models, but all the same it should be an interesting north star episode that reveals where we're all heading in the future regardless.

Brain Hurt Scale = 2/10 - Did you know, one of the biggest growth channels tech companies invest in is community? The same goes for companies outside of SaaS as well.

Companies like Sephora and Nike have massive communities of customers that act as the glue for their entire promotional model.

But how do you create them? What are the do's and don'ts we need to be aware of and what tools should we use?

Luckily Paz Pisarski has created countless communities for some of the biggest companies in the world before evolving her model to teach this method to other community managers and interested entrepreneurs.

During a panel discussion at SXSW Sydney in 2024 Paz Pisarski came into our orbit and we just had to have a chat afterwards, So if you want a crash-course in community building this will get you at least 90% of the way there.

You could leverage the network effects and synergy that comes from building a high-value community.

Or

Continue to be a one-trick pony, cross your fingers and publish that next piece of content which everyone says is "going to go viral". ___________________ Paz Pisarski's LinkedIn https://www.linkedin.com/in/paz-pisarski/

Community Collective https://thecommunitycollective.co/