Join us for an exclusive listen to Tall Paul’s presentation at Lennox Live Las Vegas 2025. As a seasoned Lennox Preferred Marketing Partner, Paul shares key updates on the Premier Dealer Program in partnership with Contractor Commerce, the rising influence of e-commerce in HVAC, and how to grow your home services business in today’s digital landscape.

In this episode, Paul breaks down how tools like instant system estimates and online filter sales can help meet modern customer expectations and fuel measurable business growth. Plus, hear directly from industry leaders using the Contractor Commerce AI platform on why integrating eCommerce isn’t just a trend—it’s a must for 2025 and beyond.

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In our third episode of Season 2, John Caruthers walks us through the experience of building Best Virginia Heating & Cooling. You’ll get hear Tall Paul Paul & John discuss how John got his start in the trades, the complicated process of buying & building Best Virginia Heating and Cooling, and what’s currently happening in the business right now.

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In episode 2 of season 2, we sat down with the VP of Business Development at Service 1st Financial, Tom Towe. In this episode, Thomas & Paul delve into the inefficiencies of the buying process within the HVAC industry, and the proactive measures taken by Service 1st Financial and Contractor Commerce to address these challenges. Get ready to discover valuable insights on innovative strategies and initiatives aimed at streamlining the buying process in the HVAC industry!

You can now watch our episodes on YouTube!

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In our first episode of Season 2, we had the pleasure of sitting down with Dan Friesen, a training and development guru. Today, you can find him as the Owner and Team Lead of Charlton & Hill Home Services and the VP of Training at P1 Service Group.

This is a jam-packed episode, with tons of insight into both personal & professional aspects of life. Dan and Paul dive into several topics including exiting/selling a home service business, the significance of relationships, human preoccupation with outcomes, discovering a personal mission, and much more.

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In episode 25 of Change Your Filter, we share part 2 of our interview with Jonathan, where we dive deep into SearchLight, and where data analysis & CRM technology is headed for our industry.

Learn more and read Jon's blog: https://thedatadriventrades.substack.com/
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In episode 24 of Change Your Filter, we sit down with the founder of SmartAC.com, Josh Teekell, to learn about "Smart Maintenance" and where we can expect the home services industry to head in the future.

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