In this episode, Zach lists 6 main social media platforms and how each can benefit your business depending on your target audience. 

1. Facebook: This platform offers a lot of interaction, engagement and content made for and by users. The majority of Facebook users are in the older category including baby boomers, but there is still a lot of buying power that’s held by a younger generation. 
2. Instagram: It’s heavily focused on light, bright, and positive content and the majority of the buying power lies with the younger female users. It’s shifting towards video content in order to stay relevant and compete with TikTok. 
3. Twitter: Allows people to access information quickly. The demographics tend to lean towards an older population. The circulating information may be controversial, but having a voice on this platform can still benefit the business. 
4. Youtube: Can significantly influence decision-making based on the perception of your business. The content tends to be light, fun and informational with the majority of the users in the younger segment. 
5. TikTok: The algorithm utilized by TikTok allows the content to go viral easier placing it in front of millions of eyes at once. 
6. Snapchat:  Shorter content lifespan with the younger population being the majority of the users. 

Links: 

https://www.exults.com/services/social-media/social-advertising/

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