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In this episode of Clicks & Clarity with Claire, we're tackling a costly mistake many advertisers make: guessing instead of targeting.

Claire Jarrett reveals why adding more keywords doesn't mean more leads—and how it often leads to wasted budgets and poor-quality clicks.

You'll learn how to identify buyer intent, structure your campaigns around transactional searches, and use negative keywords to filter out irrelevant traffic.

Stop guessing, start targeting, and finally attract clicks from people ready to buy.

Tune in now and transform your Google Ads results.

https://www.clairejarrett.com/

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In this episode of Clicks & Clarity with Claire, we're diving into negative keywords—your secret weapon for filtering out irrelevant clicks and protecting your Google Ads budget.

Claire Jarrett shares real-life examples of businesses wasting thousands on the wrong audience, simply because they overlooked negative keywords.

You'll learn exactly how to identify and exclude irrelevant searches, competitor names, and even your own brand terms to ensure your ads attract only high-intent buyers.

Tune in now to stop wasting money on clicks that never convert—and start attracting leads that actually matter.

https://www.clairejarrett.com/

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Discover why understanding offline conversions is essential for businesses with both online and offline presences, and learn how to leverage Google Ads to track these real-world actions effectively. Claire explains the importance of capturing the Google Click ID (GCLID) and integrating it with your CRM to connect online interactions with offline sales. Through practical examples and a step-by-step guide, you'll gain insights into optimizing your ad spend and targeting based on comprehensive conversion data.

https://www.clairejarrett.com/

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