🎧 Wondering how to build a business after burnout?

In this special coaching episode, I sit down with Katrien Deroost — a former malaria researcher who left academia and is now launching her career as an academic editor.

Together, we dive deep into the real challenges of starting over:

✅ How burnout wrecks your confidence — and how to rebuild it

✅ Why a website alone won’t bring clients (and what will)

✅ How to write curiosity-driven copy that attracts the RIGHT people

✅ The surprising power of cold emails and LinkedIn for academic entrepreneurs

✅ Mindset shifts every new editor needs to succeed

If you're struggling to wrap your head around how to start an editing business, or you're tired of the "feast or famine" cycle, this episode will give you the concrete, step-by-step guidance you need to transform your business and life.

Watch this episode on YouTube or listen on your favorite podcast app.

https://youtu.be/KVAmrEWNbBg

Want more tips to super-charge your editing business and get the clients flowing in? **Join our monthly membership, Digital Marketing for Freelance Editors:

AcadiaEditing.com/marketing

Curious to find out more about freelance academic editing or coaching? Get my free video series on academic editing and coaching:

https://AcadiaEditing.com/BecomeAnEditor

Katrien's website: antitwilight.com

0:00 - Introduction to Katrien and Her Journey

1:02 - Discovering Burnout in Academia

2:31 - Transitioning from Research to Editing

5:37 - Realities of Starting an Editing Business

7:36 - Challenges in Attracting Clients

10:40 - The Importance of Networking

12:23 - Understanding the Role of Time for Academics

15:57 - Crafting Effective Cold Emails

19:45 - Addressing Pain Points for Potential Clients

22:13 - Strategies for Engaging Prospective Clients

24:33 - Addressing Common Client Struggles

27:53 - The Significance of Writing Quality

32:39 - Overcoming Personal Insecurities

36:10 - Building Effective Marketing Copy

50:10 - Final Thoughts and Inspirational Quote

52:37 - How to Connect with Katrien

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