Cold Calling Strategies That Actually Work

In this episode of Future Proofed, host Nathan Thompson speaks with Brianna Stout, an inside account representative at Copy.ai, about effective cold calling strategies. Despite claims that cold calling is "dead," Brianna argues it remains a powerful tool for understanding prospects and facilitating human connections.

She shares key insights on:

• Preparation: Researching prospects and having relevant talking points ready before calls
• Breaking the ice: Addressing upfront that it's a cold call to disarm prospects
• Bringing humanity: Making interactions feel personal, not robotic
• Focusing on relevance: Tailoring outreach to each prospect's specific situation

Brianna emphasizes the importance of having the right mindset, including:

• Approaching calls with humility and empathy
• Not taking rejections personally
• Speaking confidently but without pressure for specific outcomes

For those managing cold calling teams, Brianna recommends:

• Providing proper tools, resources and talk tracks
• Enabling reps to speak credibly about products/services
• Setting up team members for success

She also discusses how AI tools are enhancing cold calling by:

• Assisting with prospect research
• Allowing reps to work more strategically
• Saving time on preparation

While many claim cold calling is obsolete, Brianna argues it enables deeper prospect understanding and human-to-human conversations that other channels can't match. With the right approach, cold calling remains a valuable and effective outreach strategy.