If you're a business owner, entrepreneur, or founder struggling to close more deals or improve your sales call performance—this episode is essential listening.

Dr. Lewis Haydon, a trusted business coach and mentor to growth-focused founders, is joined by sales strategist James Willis to break down the real sales psychology behind successful conversations. This is not about hype or pressure—this is about mastering the mindset of sales, building trust, and leading with confidence.

They cover exactly what makes a sales call effective—from building rapport, to using Socratic questioning, to knowing when to push and when to back off. You’ll learn how to structure calls that convert, use questioning techniques to uncover real needs, and apply cold calling strategies that don’t feel like cold calls.

Whether you're a startup founder doing your own sales or leading a small team, this is a sales training masterclass packed with techniques you can use immediately.

Takeaways:

• Master the psychology behind sales calls that close.

• Use strategic questioning to turn interest into action.

• Ditch the script—learn how to lead real sales conversations.

• Build instant trust and control every sales call with confidence.

• • Know exactly when to push—and when to pause—to close more deals.

  
  

  Chapters:

• 00:00 – The Psychology of Sales Calls
  10:05 – Building Rapport and Understanding Needs
  20:33 – Effective Sales Strategies and Techniques
  30:36 – Closing the Deal: Push vs. Back Off

  
  

  Keywords:

  sales psychology, how to close more deals, cold calling strategies, building rapport in sales, questioning techniques, Socratic questioning in sales, effective communication in sales, business coach Lewis Haydon, business mentor for founders, sales training for entrepreneurs, closing techniques, sales mindset, how to sell on sales calls, how to run a sales call, sales call tips, consultative selling, startup sales process, sales strategy podcast, founder-led sales, sales coaching UK