In this powerful episode of Conservation Stories, host Tillery Timmons-Sims interviews Dr. Allen Williams—co-founder of Understanding Ag and Regenified, and a pioneer in the regenerative agriculture movement. With roots in six generations of farming and a former academic career in conventional ag science, Dr. Williams shares how a shift in perspective led him to question the effectiveness of mainstream methods and ultimately to redefine what sustainable land stewardship means.

The conversation covers the core principles of regenerative agriculture, including adaptive stewardship, biodiversity, soil biology, and the importance of working with—not against—natural systems. Dr. Williams explains the shortcomings of traditional certification programs and introduces Regenified, a tiered, scalable verification system built by real farmers to reward continuous improvement rather than perfection. He and Tillery discuss the measurable outcomes of regeneration—improved soil health, stronger crops, richer nutrients, and more resilient ecosystems—and how new partnerships are forming to connect producers, brands, and consumers in meaningful ways.

Listeners will also hear candid reflections on industry culture, the need for farmer-centered leadership in sustainability conversations, and the role of science, observation, and experience in driving agricultural transformation. Whether you're a seasoned grower, a consumer curious about where your cotton or food comes from, or an advocate for more regenerative systems, this episode offers both philosophical and practical insight into the journey of healing our land.

More about our guests:

Allen Williams, Ph.D.

6th Generation Farmer & Rancher, Founding Partner Understanding Ag and Regenified

Understanding Ag Website • Regenified Website

For more information about SARA, please visit sara-conservation.com

Support the Conservation Stories Podcast

Follow SARA for more updates • Instagram • Facebook • LinkedIn • X/Twitter

Conservation Stories is presented by The Sandhills Area Research Association (SARA). Subscribe now to hear all the interviews.

Upcoming Episodes Include:
• Sam Nesbit, 1st United Bank
• Bridget Scanlon Research Professor University of Texas at Austin
• Todd Baughman Center Director Texas A&M AgriLife Research & Extension Center

In this compelling episode of Conservation Stories, host Tillery Timmons-Sims speaks with Kelli Inge, general manager of Wall Co-Op Gin in Tom Green County, Texas. With a surprising background in opera and vocal performance, Kelli shares her journey into agriculture and how she rose to lead one of the region’s key cotton gins during one of the most challenging drought periods in recent history.

Kelli reflects on the critical role cotton gins play in rural communities—not just in processing fiber, but in sustaining jobs, schools, and local economies. She emphasizes the importance of adapting and diversifying services, building strategic relationships, and pushing for broader recognition of the U.S. cotton industry's environmental leadership through programs like the U.S. Cotton Trust Protocol.

The conversation also explores the global implications of cotton production, the challenges of consumer perception, and the environmental cost of synthetic fast fashion. With passion, wit, and bold honesty, Kelli champions sustainable practices, encourages transparent storytelling, and reminds listeners that small, consistent actions—like recycling denim or supporting natural fibers—can create lasting change.

Whether you're in ag, fashion, or simply want to understand where your clothes come from, this episode offers a rich look at the crossroads of conservation, community, and cotton.

More about our guests:

Kelli Inge General Manager, Wall Co-op Gin. Wall TX.

Email • Phone Number x 4

For more information about SARA, please visit sara-conservation.com

Support the Conservation Stories Podcast

Follow SARA for more updates • Instagram • Facebook • LinkedIn • X/Twitter

Conservation Stories is presented by The Sandhills Area Research Association (SARA). Subscribe now to hear all the interviews.

Upcoming Episodes Include:
• Sam Nesbit, 1st United Bank
• Allen Williams PhD, Understanding Ag and Regenified
• Bridget Scanlon Research Professor University of Texas at Austin

In this deeply resonant episode of Conservation Stories, host Tillery Timmons Sims leads a heartfelt and informative discussion about mental health in the agricultural community—a subject often burdened by stigma and silence. Joined by Tiffany Lashmet, an ag law specialist with Texas A&M AgriLife Extension, and psychologists Michaela Smith and Dr. Mikayla Spooner, the group unpacks the unique stressors facing farmers and ranchers, including geographic isolation, economic instability, and generational pressure. They highlight the importance of proactive mental health support, share personal stories, and introduce Farm Hope, a free, telehealth-based counseling initiative tailored for Texas ag workers and their families. With compassion and clarity, the episode empowers listeners to rethink mental health as a strength, not a weakness, and provides clear pathways to access confidential, culturally competent care.

Episode References:
Tiffany's Podcast - Ag Law in the Field

More about our guests:

Michaela Smith, Farm Hope Project

Tiffany Lashmet, Ag Law Specialist with Texas A&M AgriLife Extension

Mikaela Spooner, PhD , Psychologist I - FarmHope Project - Texas A&M Health Telehealth Institute

Email • Website • FarmHope Clinic Phone Number

For more information about SARA, please visit sara-conservation.com

Support the Conservation Stories Podcast

Follow SARA for more updates • Instagram • Facebook • LinkedIn • X/Twitter

Conservation Stories is presented by The Sandhills Area Research Association (SARA). Subscribe now to hear all the interviews.

Upcoming Episodes Include:
• Kelli Inge General Manager, Wall Co-op Gin. Wall TX.
• Sam Nesbit, 1st United Bank
• Allen Williams PhD, Understanding Ag and Regenified

In this episode of Conservation Stories, host Tillery Timmons-Sims reconnects with Layton Schur of Frontier Market, highlighting his innovative work in sustainable and diversified agriculture on the Texas plains.Layton shares updates on his thriving farm operation, including the success of their subscription produce boxes, year-round planting and harvesting, and advancements in cattle genetics using predictive tools from Neogen. He discusses the growing local demand for fresh, high-quality produce, particularly strawberries and lettuce, and the benefits of using efficient irrigation and farming technologies.Layton also introduces his expanding storefront, which now includes products like beef tallow skincare items and milled grains, and teases upcoming offerings from a new commercial kitchen. Throughout the conversation, his emphasis on practicality, community collaboration, and adapting to West Texas challenges illustrates a fresh, forward-thinking approach to modern agriculture.

Episode References:
Revival Mill Podcast Episode with Ethan Triplett, PhD.
Rock House Tallow

More about our guest:
Layton Schur • Website • Instagram • Facebook • TikTok • Phone

For more information about SARA, please visit sara-conservation.com

Support the Conservation Stories Podcast

Follow SARA for more updates • Instagram • Facebook • LinkedIn • X/Twitter

Conservation Stories is presented by The Sandhills Area Research Association (SARA). Subscribe now to hear all the interviews.

Upcoming Episodes Include:
• Kelli Inge General Manager, Wall Co-op Gin. Wall TX.
• FarmHope Project

In this episode of Conservation Stories, host Tillery Timmons-Sims talks with Daren Abney, Executive Director of the U.S. Cotton Trust Protocol, about the evolving world of cotton production, sustainability certification, and the challenges facing today’s growers. Drawing on 17 years of industry experience, Daren breaks down how cotton moves from West Texas fields through a global supply chain, often passing through 12–15 hands before reaching consumers.

The conversation explores how the Trust Protocol is helping brands trace cotton back to specific farms, using technology and data—not burdensome paperwork—to meet rising demands for transparency. Daren explains the differences between certifications, the growing fatigue around traditional third-party audits, and why precision assurance—like satellite imagery and digital data—may be the future of verifying sustainable practices.

Together, Tillery and Daren dive into the economics of cotton, the importance of communicating agriculture’s story, and why natural fibers like cotton matter more than ever in a world flooded with synthetics. This episode offers a behind-the-scenes look at how U.S. cotton is staying competitive, sustainable, and authentic in a fast-changing global market.

More About Our Guest:

Daren Abney, Executive Director, U.S. Cotton Trust Protocol

LinkedIn

Website

For more information about SARA, please visit sara-conservation.com

Support the Conservation Stories Podcast

Follow SARA for more updates • Instagram • Facebook • LinkedIn • X/Twitter

Conservation Stories is presented by The Sandhills Area Research Association (SARA). Subscribe now to hear all the interviews.

Upcoming Episodes Include:
• Kelli Inge General Manager, Wall Co-op Gin. Wall TX.

• Layton Schur, Frontier Market Update

• FarmHope Project

In this wide-ranging episode of Conservation Stories, host Tillary Timmons-Sims welcomes Evan Stone, founder of Clear Rock Farm and Ranch, for an insightful conversation on agriculture, real estate, land use, and the evolving landscape of rural America.

Evan shares his journey from working in ag sales and farming cotton and raising show sheep to discovering his passion for real estate—especially helping retiring farmers navigate complex transitions. His work is rooted in empathy, data, and a deep understanding of the challenges and opportunities unique to West Texas.

The discussion expands to include Evan’s experience with short-term rental properties, diversification in ag businesses, and the creative solutions required to preserve land value and quality of life. They also dive into emerging agricultural technologies, like NASA Acres satellite data and moisture mapping, and how making data actionable could revolutionize farming decisions.

Evan and Tillary tackle tough truths about farming economics, land investment, water conservation, and the risk of farmers becoming commodities in a system driven by efficiency. Together, they advocate for bold, honest conversations—and smarter systems—that support both profitability and sustainability in agriculture.

Whether you’re a producer, investor, or community member curious about land, livelihoods, or the future of farming, this episode offers clarity, strategy, and inspiration.

More About Our Guest:

Evan Stone, Founder of Clear Rock Farm and Ranch

For more information about SARA, please visit sara-conservation.com

Support the Conservation Stories Podcast

Follow SARA for more updates • Instagram • Facebook • LinkedIn • X/Twitter

Conservation Stories is presented by The Sandhills Area Research Association (SARA). Subscribe now to hear all the interviews.

Upcoming Episodes Include:

• Kelli Inge General Manager, Wall Co-op Gin. Wall TX.
• Layton Schur - Frontier Market
• Farm Hope Program

In this insightful episode of Conservation Stories, host Tillery Timmons-Sims chats with Liz Hershfield, sustainability veteran and founder of Greenish, about bridging the gap between global fashion brands and U.S. cotton farmers. Drawing from over 30 years in the fashion industry—including her work at Bonobos, Walmart, J.Crew, and Madewell—Liz shares how she transitioned from traditional supply chain roles into sustainability leadership, championing regenerative agriculture and water conservation through real, farm-level relationships.

The conversation explores the challenges and contradictions within current sustainability frameworks, including the growing fatigue around certification systems, the disconnection between producers and consumers, and the financial pressures on both brands and farmers. Liz advocates for pragmatic, regionally sensitive solutions and introduces bold ideas—like leveraging NASA satellite data—to streamline verification processes and reduce burdens on growers.

With humor and honesty, Liz and Tillery reflect on the realities of branding, regulation, consumer education, and what it really takes to make sustainability profitable and practical for all stakeholders. This episode offers a fresh, grounded perspective on collaboration, innovation, and the future of fiber.

More About Our Guest:

Liz Hershfield, Founder & CEO, Green-ish

Website

Podcast Episode with Alyssa Whitcraft of NASA

Email Liz

LinkedIn

For more information about SARA, please visit sara-conservation.com

Support the Conservation Stories Podcast

Follow SARA for more updates • Instagram • Facebook • LinkedIn • X/Twitter

Conservation Stories is presented by The Sandhills Area Research Association (SARA). Subscribe now to hear all the interviews.

Upcoming Episodes Include:
• Daren Abney, Executive Director, U.S. Cotton Trust Protocol
• Eric Stone - Clear Rock Realty
• Kelli Inge General Manager, Wall Co-op Gin. Wall TX.

In this provocative and forward-looking episode of Conservation Stories, host Tillery Timmons-Sims interviews Damian Mason—agricultural economist, author, speaker, and host of The Business of Agriculture podcast—for a big-picture discussion about the future of farming. With humor and candor, Damian challenges long-held agricultural assumptions, especially around the culture of overproduction and the outdated belief that demand will always rise to match supply.

The conversation dives deep into the economic and cultural forces shaping agriculture today, from global surplus and commodity pricing pressures to consumer shifts toward traceability, nutritional value, and sustainability. Damian addresses the uncomfortable realities many in agriculture avoid: falling profitability, declining global population growth, and the risk of repeating past crises like the 1980s farm collapse.

Together, they explore potential paths forward, including value-added production, diversification, local supply chains, and the importance of entrepreneurial thinking in ag. With insights on policy, global competition, and changing consumer behavior, this episode is a must-listen for producers, ag professionals, and anyone looking to adapt to a rapidly evolving agricultural landscape.

More About Our Guest:

Damian Mason - Podcast - The Business of Agriculture

Website

For more information about SARA, please visit sara-conservation.com

Support the Conservation Stories Podcast

Follow SARA for more updates • Instagram • Facebook • LinkedIn • X/Twitter

Conservation Stories is presented by The Sandhills Area Research Association (SARA). Subscribe now to hear all the interviews.

Upcoming Episodes Include:
• Liz Hershfield, Founder & CEO of Green-ish
• Daren Abney, Executive Director, U.S. Cotton Trust Protocol
• Eric Stone - Clear Rock Realty