Grab a copy of your resource bundle: https://trybta.com/DL218

To learn more about Breakthrough Academy, click here: https://trybta.com/EP218

Growth can be intimidating.

More revenue, more staff and more work = more headaches.

Plus, there’s no way to predict what new problems you’ll face as you grow.

Except…there actually is.

See, when you coach over 1500 contractors, like we have at Breakthrough Academy, you notice some patterns.

Turns out, the journey to a highly profitable and systemized contracting business looks the same for pretty much everyone.

Four phases. Predictable barriers at each phase. Predictable solutions to get from one phase to the next.

Last year, I gave a keynote at a convention in Orlando that walked through this whole process. Today, we’re releasing it as a bonus episode so more contractors can benefit.

Episode Highlights:

• Understand the four phases of contractor growth and how to determine which phase you’re in.
• Learn the predictable problems contractors will face at each phase, and which systems to implement in order to overcome them.
• Get access to systems and templates that hundreds of contractors have used to make more money, hire A-players and promote themselves from operator to strategist.

00:00-Intro

02:48-Danny's story

06:42-About Breakthrough Academy

11:37-About the Contractor Growth Method

14:56-Phase 1: Operators

18:34-Phase 2: Managers

26:45-Phase 3: Leaders

32:30-Phase 4: Strategists

38:51-Summary

46:07-How to implement your learning

To learn more about Breakthrough Academy, click here: https://trybta.com/EP217

You’ve heard it before: the riches are in the niches.

But, is that really always true?

Today, I’m talking to Ryan Lee, founder of Landscape Lighting Secrets and host of the Landscape Lighting Secrets podcast.

Before selling in 2019, Ryan grew his business to $200K a month. His service offering? Landscape lighting. Just landscape lighting.

Now, he coaches home service entrepreneurs who either want to run their own landscape lighting business or add landscape lighting to their service offerings.

This conversation is all about niche services:

Should you niche your business down further?

Should you expand into another niche to cover your off season?

What are the honest pros and cons of niche services?

Ryan’s got a wealth of experience that is gonna help us answer these questions.

Episode Highlights:

- Understand the power of niche service offerings from a contractor who grew a landscape lighting business to $200K per month.

- Learn what to consider before niching down or adding a niche to your existing services.

- Get tips on how to manage the impacts adding a new revenue stream has on your operations, branding, and org chart.

00:00-Intro

01:16-About Ryan

10:12-Why add a service?

13:22-Biggest operational impacts of adding a service

16:45-Why specialize?

21:10-Impact of specializing on profit margins

25:15-3 key focuses of niching: raise prices, close deals on the spot and generate high quality leads

32:04-When is a contractor ready to build out sub-brands/niches?

37:11-Wrap-Up & Final Advice

40:15-Connect with Ryan

To learn more about Breakthrough Academy, click here: https://trybta.com/EP216

To the outside world, the word “sales” has gotten a bad rap.

People think it’s all transactional. All about pushing something on the customer in order to get what’s best for the sales rep or the company.

And that can make the act of selling feel uncomfortable, awkward and transactional.

That’s why we wanted to talk to Joe Crisara.

Joe is a seasoned expert in contractor sales training, best known for creating the Pure Motive Service System that helps service businesses ethically boost revenue and closing rates all while doing what’s best for the customer.

In this episode, Joe walks us through five key principles that anyone in sales can adopt today, creating a win-win for the customer, for the sales rep and for the company.

Episode Highlights:

• Get a walkthrough of the Pure Motive Service System from its creator, Joe Crisara.
• Learn how offering three options to every customer will boost your revenue, closing rates and reputation.
• Understand how to use the five principles outlined in Joe’s book, What Should We Do? to connect with your customers, move away from transactional selling methods and maintain integrity in every sales interaction.

00:00-Intro

01:24-About Joe

05:14-About The Book: What Should We Do?

14:00-5 Principles of Pure Motive Service

14:18-Principle 1: Client-Centric Solutions

22:25-Principle 2: Integrity-Driven Sales

26:08-Principle 3: Customized Service Options

38:06-Principle 4: Effective Communication

45:42-Principle 5: Continuous Improvement

50:12-How Joe is Continuously Improving

55:32-Connect With Joe