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In this solo episode, I’m diving into something I’m wildly passionate about—contrast. Whether it’s your website, your Insta tiles, your packaging, or your trade show banners… if your brand blends in, it’s losing money. Full stop.

I see this all the time inside my programs and with 1:1 clients—gorgeous products or stunning stores that just don’t pop. And honestly? That can be fixed.

Today I’m breaking down exactly where and how to use contrast to capture attention, guide your customer’s eyes, and actually convert browsers into buyers. From CTAs and fonts to shadows, motion, and messaging—this episode is packed with examples and simple tweaks that make a huge difference.

In this episode, I cover:

• Why contrast is way more than just colour—it’s persuasion
• The sneaky website design choices that are costing you conversions
• How to fix your packaging so it actually stands out on a shelf
• Real talk about why being “on brand” is not the same as being buyable
• What Go-To Skincare had to change (and why it matters to you)
• A super handy link to check if your fonts and colours pass the readability test

If you’re a product-based business and want more sales without rebranding your entire biz—this one’s a must-listen.

🎧 Ready to level up your brand’s visibility? Press play now.

Check your readability here at the contrast checker.

💬 Want my top contrast tips or a mini audit of your brand? Send me a DM on Instagram with the word “CONTRAST.”

📦 Join us inside The Product Business Growth Club for monthly coaching and guidance to grow a profitable, stand-out product business.

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I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.