Josh Thompson, owner of Bright Beam SEO, takes us behind the scenes of mastering AI‑driven marketing for local and service‑based businesses and SEO.

In this episode, we unpack:

- His entrepreneurial journey: from a financial leads startup to an addiction clinic, and now Bright Beam SEO

• - How AI tools like ChatGPT evolve regularly in his SEO workflows

• - The clear difference between traditional SEO and Google Maps local search and the impact of AI on search rankings

• - Why reviews and GMB optimization now outrank backlinks in the local search game

• - Step‑by‑step strategies for combining AI with human judgment for smarter SEO

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  Josh shares his breakthrough “wow moment” using AI to create college‑level research, his 6‑month tool‑update cycle, and tactical tips to avoid Google Business suspensions.

  
  

  Listen now—and don’t forget to hit subscribe to keep up to date with all things AI and marketing.

John McIntyre — founder of Drop Dead Copy, long-time marketer, and copywriting expert — unpacks how AI is changing everything in copywriting, marketing, and business.

We cover how John uses ChatGPT every day (from voice-to-text prompts to automating Instagram carousels).

John talks about why effective marketing still comes down to knowing:

1) What you want (i.e. what your goal is).

2) What good marketing + copywriting looks like

We also talk about why prompt writing is becoming the most important skill in the new AI era.

This episode has lots of practical tips plus a philosophical deep dive on creativity. Learn how to future-proof yourself as a marketer in an AI-driven world.

Whether you're using AI for client work, brainstorming, life admin, or as a therapist, John's insights will help you use these tools better, faster, and more creatively.

Connect with John: Drop Dead Copy

Have questions or want help with your marketing? Email me here: ellie@conversionzoo.com

For more info + all episodes, visit https://conversionzoo.com/

Des Dobreva doesn’t just teach branding — she lives it.

From surviving cyber-bullying and suicidal thoughts to building a globally recognized personal brand, Des turned her inner fire into a business empire.

Now known as The Branding Queen, Des helps creators, coaches, and rebels build unforgettable brands that connect, convert, and cause a stir.

She’s built a thriving online business, a loyal community, and a movement that says:
You don’t need to play nice.
You need to own your story.

Inside this episode:

• How Des transformed rage into rocket fuel for her brand
• The mindset shift that took her from dishwashing in Denmark to launching a global business
• The truth about personal branding (and why most people get it wrong)
• How to build a brand that punches through the noise — without faking it
• Why your pain, story, and raw truth might be your biggest marketing asset

If you’re tired of boring brands, cookie-cutter messaging, and holding yourself back — this one’s for you.

Click here to get the free mini-training from Des.

Connect with Des Dobreva:

• Instagram
• Facebook
• desdobreva.com

Have questions or want help with your marketing? Email me here: ellie@conversionzoo.com

For more info + all episodes, visit https://conversionzoo.com/