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In episode 13 of Counter Current, hosts Aaron Smith and Jack Hudson explore a critical business topic: avoiding the comparison trap. Learn how to stay true to your unique business vision, resist the urge to mimic competitors, and leverage your strengths for success. Featuring insights from real-world examples, including a local festival's growth and the importance of sticking to your mission, this episode offers practical tips for entrepreneurs and business owners. Tune in for actionable advice on building a business that aligns with your values and goals, plus a sneak peek at what's coming in season two!

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In episode 12 of Counter Current, hosts Aaron Smith and Jack Hudson dive into the controversial Indy 500 blackout, discussing its value for shared experiences and local business. They also explore overcoming entrepreneurial hurdles, from starting a business to navigating partnerships and saying no to misaligned opportunities. Packed with practical advice for business owners, career changers, and anyone facing life’s challenges, this episode blends passion for motorsports with actionable insights on family, freedom, and growth. Tune in for inspiring stories and tips to tackle your own hurdles!

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No matter what you do or where you're at in life, we all experience burnout. In Episode 11 of Counter Current, hosts Aaron Smith and Jack explore how small business owners and entrepreneurs can combat burnout and stay resilient. They share practical strategies for managing workloads, setting boundaries, and maintaining a healthy work-life balance. Discover tips for effective delegation, fostering accountability through client communication, and building a strong team to support business growth. Tune in for actionable insights on celebrating successes and finding time for personal rejuvenation to keep your entrepreneurial spirit thriving.