Create Like the Greats Podcast Por Ross Simmonds arte de portada

Create Like the Greats

Create Like the Greats

De: Ross Simmonds
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 An investigation & observation of some of the greatest ideas, backgrounds, and strategies used by influential and innovative thinkers. Find insights into what it takes to create things that last, stories that spread, and ideas that move people for decades to come. A proud member of the HubSpot Podcast Network.Foundation Inc. Economía Exito Profesional Gestión y Liderazgo Liderazgo
Episodios
  • Google AI Mode

    Google AI Mode
    May 24 2025
    In this special episode of Create Like the Greats, Ross Simmonds explores the monumental changes coming to search, marketing, and SEO in light of Google’s latest announcement at I/O 2025: the launch of AI Mode. Ross delivers a deep dive on the implications of AI-driven, personalized search experiences, task automation, and the end of traditional SEO practices as we know them. Learn how marketers must rethink strategies around intent, trust, authority, and omnichannel presence to stay relevant in a radically transforming digital landscape. Key Takeaways and Insights: Google I/O 2025 & The Birth of AI Mode Google unveils AI Mode, revolutionizing user search experiences Built on Gemini 2.5 (successor to Bard), enabling conversational, multimodal responses The End of the Blue Links Era Traditional SEO (blue link style interface) is being replaced by rich AI responses Blue links are auto-clicked and content is synthesized into a single, AI-curated reply Marketers must transition to understanding content context and intent Rethinking Content Strategy Intent-based content creation is essential Importance of publishing across platforms (e.g., guest posts, syndication) Guest blogging and content distribution regain critical relevance Agentic Capabilities & Task Automation Introduction of “agentic booking” via Google’s Project Marino Users can command Google to complete multi-step tasks like buying tickets or scheduling demos Implications for eCommerce, lead gen, and B2B automation New Business Models: Pay-for-Acquisition Shift from pay-per-click to pay-per-conversion Google may monetize via completed transactions, not ad clicks AI as Analyst: Data Visualization + Summarization AI Mode can generate graphs and compare data on command Removes need for internal teams to do common research or analysis tasks SEO Reimagined: Personalized Search Challenges Search results now depend heavily on user context Traditional SEO tools and ranking metrics may become obsolete Marketers may need to develop hyper-targeted, persona-driven strategies The Rise of Persona-Based Marketing Importance of thinking in micro-audience segments Use industry, geography, and function to craft ultra-specific campaigns Trust, Authority, and Authenticity Matter More Than Ever Google will reward Authoritativeness and Experience (Double E-E-A-T) Original research, author bios, backlinks, media mentions, and reviews are crucial Avoid faking expertise with AI-generated personas/content Where to Shift Budget and Strategy Invest in video content Grow presence on Reddit Emphasize content distribution and repurposing Ungate long-form content to enable AI indexing Resources & Tools: 🔗Google I/O 2025 Announcement 🔗E-E-A-T Guidelines 🔗Distribution.ai — 👋🏾 Let's stay connected — ╰ Subscribe to my channel: @RossSimmondsTV ╰ Instagram: @thecoolestcool ╰ Twitter / X: @thecoolestcool ╰ LinkedIn: linkedin.com/in/rosssimmonds
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    16 m
  • Behind the Scenes with Ross: A Big New Chapter

    Behind the Scenes with Ross: A Big New Chapter
    May 10 2025
    In this episode of Create Like The Greats, Ross Simmonds shares a personal journal-style update on his business journey and a major new strategic partnership. Ross walks listeners through the evolution of his brand Foundation Marketing, a newly formed alliance with education-sector marketing leader Carnegie, and the power of delivering value in every room you enter. This episode delivers insight into the journey from humble beginnings to significant success and highlights the long-term impact of authentic relationship-building, content creation, and value-driven partnerships. Key Takeaways and Insights: A Major Partnership Announcement Ross announces the new partnership between Foundation Marketing and Carnegie Carnegie Dartlet - Higher Education Marketing Organization The Power of Speaking & Connection Importance of showing up with value in every room The origin story of how opportunities arise from consistent effort and public speaking Ross’s Content Creation Journey Ross’s early days blogging in his basement with little money (and lots of instant coffee) Turning point: speaking invitation to Miami from a reader Lesson: "You can live anywhere in the world, create content, and reach people globally" About the Carnegie Partnership Announcement revisited: Foundation + Carnegie collaboration to serve higher education clients Carnegie’s strength: deep experience with higher ed digital marketing Foundation’s traditional focus: B2B and SaaS, now expanding into higher ed Early wins and the rewarding nature of impacting students’ journeys How the Partnership Came to Be: Storytime Carnegie first approached Ross via a DM inviting him to speak at their Orlando event Ross’s mindset: treat the audience with full value even though it wasn't his target industry Result: strong impact, positive reception, and future opportunity Round Two: The Follow-Up Years Later Ross’s wife encourages follow-up; he DMs Carnegie again They invite him to speak a second time Second session’s topic: content as a competitive edge, SEO as a moat Deeper engagement: internal training, workshops at Carnegie The Partnership Comes to Life The relationship matures into a formal partnership Foundation and Carnegie now jointly create content for higher ed institutions Goal: drive meaningful, measurable results in the education space Collaboration Vs. Scarcity Business lesson: “If you want to go fast, go alone. If you want to go far, go together.” Value of partnering with aligned people and organizations Nuggets of wisdom from Ross’s grandmother: “There’s enough for everyone to eat” Encouragement for listeners to seek partnerships that drive both impact and personal alignment Resources & Tools: 🔗 Distribution.ai 🔗Carnegie and Foundation Partnership — 👋🏾 Let's stay connected — ╰ Subscribe to my channel: @RossSimmondsTV ╰ Instagram: @thecoolestcool ╰ Twitter / X: @thecoolestcool ╰ LinkedIn: linkedin.com/in/rosssimmonds
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    11 m
  • SEO, Reddit & the Future of Marketing

    SEO, Reddit & the Future of Marketing
    May 3 2025
    In this special episode of Create Like the Greats, Ross Simmonds sits down with SEO expert Garrett Sussman from iPullRank for a dynamic conversation recorded ahead of SEO Week. They unpack the current and future state of search, the increasing relevance of Reddit in SEO strategies, and how marketers must evolve with AI-driven search behaviors. Ross also previews his upcoming SEO Week talk on Reddit, AI, and user-generated content—and shares a tactical gem that every brand should act on today. Key Takeaways and Insights: SEO Week 2026 Preview SEO Week will return to NYC in 2026 featuring top minds in SEO, content marketing, social, AI, and more. The State of Search: Chaotic but Beautiful Search has dramatically evolved; it's no longer just about Google. Fragmented discovery across TikTok, Reddit, YouTube, ChatGPT, Perplexity. Emphasis on first principles: high-quality content, user intent, and storytelling. Marketers must now behave more like... well, marketers, not just SEOs. Creating Content That Scales SEO in 2024+ requires multimedia optimization: Text + video (especially YouTube) for better SERP coverage. Understanding where your audience starts their search journey. Reddit threads and YouTube videos are now ranking in Google results, diversifying content visibility. Reddit + AI + UGC: A Preview of Ross's Talk at SEO Week Reddit is emerging as a powerful and underused SEO platform. Ross's team is scraping and analyzing subreddits, mapping them to keywords and AI outputs. Google & OpenAI have data licensing deals with Reddit—proof of its strategic value. Reddit content is influencing AI-generated responses… and SEO strategies must adapt. Tactical Insight: Own Your Subreddit Brands should immediately create and claim their subreddit—even if not actively using it. Prevent brand impersonation or NSFW sabotage by securing the namespace. “It's as basic as securing your domain or Twitter handle,” 💡 Bonus Tip:If another user claimed your brand subreddit, reach out to the mod team to request control. What's Next: The Future of Search Rise in brand mentions could impact search visibility. Voice search is finally finding a place—via AI assistants and wearable UIs. Search is becoming more immersive—but Google is far from dead. SEOs must balance short-term tactics with long-term strategic brand building. Resources & Tools: 🔗Distribution.ai 🔗seoweek.org 🔗Create Once, Distribute Forever — 👋🏾 Let's stay connected — ╰ Subscribe to my channel: @RossSimmondsTV ╰ Instagram: @thecoolestcool ╰ Twitter / X: @thecoolestcool ╰ LinkedIn: linkedin.com/in/rosssimmonds
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    17 m
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