You’ve been told to hustle harder—but what if the real secret to success isn’t effort, it’s thought? In this episode of Cut the BS, Build the Dream, Brittney Kosev unpacks what truly separates the 5% from everyone else. With powerful insights from Earl Nightingale and real-life examples like Howard Schultz and Sara Blakely, Brittney reveals why your thoughts—not your grind—determine your future. You’ll learn how to shift from distraction to direction, from survival to strategy, and why most people are losing the game before they even start. If you’re tired of working hard without results—this episode is your turning point.

Ready to flip the “broke” switch off—for good? In this electrifying episode, Brittney cracks open the brain’s master filter — the Reticular Activating System (RAS) — and shows how this skinny strand of neurons decides which opportunities you notice (and which fortunes you miss). You’ll learn:

• Why the RAS only lets about 40 nuggets of info into consciousness each second—and how to make sure wealth cues are on the VIP list.

• The hack to attack your money goals so your brain spotlights them in real-time.

• How science-backed affirmations and micro-wins literally rewire your neural gatekeeper for abundance.

Whether you’re a freelancer, stay-at-home parent, seasoned CEO, or side-hustle warrior, this episode arms you with neuroscience-meets-mindset tools to stop chasing cash and start magnetizing it. Hit play and let’s tune your brain to the frequency of wealth!

Ever feel like your goals are stuck on the vision board while your to-do list gathers dust? In this episode, Brittney unpacks the step-by-step playbook for turning warm-fuzzy day-dreams into deadline-driven wins. You’ll learn Dr. Gabriele Oettingen’s WOOP method for mental contrasting, how David Goggins’ “Cookie Jar” skyrockets self-belief, and why Steven Pressfield says Resistance only shows up when you’re on the brink of greatness. Grab a pen, block your calendar, and discover how discipline compounds into unshakable confidence. Imperfect action starts now—let’s cut the BS and build the dream!