Decisions at the Fulcrum Podcast Por William Hoffman Ph.D. arte de portada

Decisions at the Fulcrum

Decisions at the Fulcrum

De: William Hoffman Ph.D.
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Decisions at the Fulcrum is a show where pivotal moments of crisis are covered with depth and breadth, to explain why the communication that transpires within organizations and groups is central to the process and outcomes of organizational change and tenacity. Each episode unpacks a turning point—a brand pivot, a bold leadership move, a course correction. The show explores pivotal decision moments. Through layered storytelling and applied research moments, Dr. William Hoffman navigates through coy tensions and catalytic decisions that reshape brands, industries, institutions, and the persons involved. This podcast is made for the entrepreneurial mind, the reflective leader, the culturally competent executive, the start up scholar, and anyone who knows that the fulcrum is where it all turns. Come for insight, come for stories, come for forays into the academic forests, where meaning rustles just past the clearing!Copyright 2025 All rights reserved. Ciencia Ciencias Sociales Economía Marketing Marketing y Ventas
Episodios
  • Chunk After Chunk: The Ice Cream Decree

    Chunk After Chunk: The Ice Cream Decree
    Jul 15 2025
    In this episode of Decisions at the Fulcrum, Dr. William Hoffman looks into the intricate story of Ben & Jerry's, from its founding in Vermont and texture-driven food philosophy to its unexpected persistence as an ethically aware brand within one of the biggest multinational companies in the world. Edgar Schein's three layers of organizational culture permit you to look at how values are practically lived, legally defended, and functionally established in addition to being verbally expressed. We dive into the scoop shop's role as a place for creative research and development, their independent board's legal protection, and the swirl of chunky twists and fundraising initiatives. Looking to the future, we inquire as to what occurs next as they hint at breaking away from Unilever in 2025. This is much more than ice cream legends and chunky treats. Within a system that prioritizes the what and how only to dilute its purpose, this is about an organization focusing on the "why" behind their actions.
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    23 m
  • When The Payment Chimes In: From Magnetic Stripes to Machine Learning in 3 Seconds or Less

    When The Payment Chimes In: From Magnetic Stripes to Machine Learning in 3 Seconds or Less
    Jul 5 2025
    What prevents someone from booking a luxury vacation with someone else's credit card? Actually, it would seem there are quite a few impediments blocking this, and keeping cards secure. In this episode, we follow a story that starts with a negligent swipe in Tampa and unfolds into a global infrastructure of reliability, risk modeling, and the subtle movement that underpins each transaction. We journey from the magnetic stripe period to chip-and-PIN acceptance, stopping in 2005 Stockholm, where card security had already become unseen infrastructure. We go back to the 2008 Heartland breach, examine the 2015 responsibility shift, and dive into Mastercard's fraud detection systems, where Type I and Type II mistakes are more than just numbers; they're behavioral thresholds. From confusion matrices to biometric risk ratings produced in less than 50 milliseconds, we investigate the operational heart of Mastercard's decision engine in O'Fallon, Missouri. Finally, we pay particular attention to the brand's auditory logo: a three-second chime that substitutes the signature with sound, thereby transforming verification into an ambient signal. This episode looks at how Mastercard changed their identity via symbolic transformation, algorithmic tuning, and sonic design, rather than just crisis reaction. Because, as we see, trust is not announced; rather, it is modeled. Note: This episode has audio that is used for purposes of commentary and criticism under Fair Use (17 U.S.C. § 107).
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    33 m
  • From Bytes to Zero: The Test-Learn-Scale Feedback of Flavor Frameworks

    From Bytes to Zero: The Test-Learn-Scale Feedback of Flavor Frameworks
    Jun 27 2025

    In this episode of Decisions at the Fulcrum, we enter the focus (groups) on taste. Through the lens of Coca-Cola’s Test–Learn–Scale methodology, we examine how an iconic beverage brand manages risk, generates resonance, and sometimes spectacularly misfires.

    From the pixel-infused flop of Coca-Cola Byte to the calibrated triumph of Zero Sugar's reformulation, we explore how flavor is tested and calibrated.

    Along the way, we dig into how Freestyle machines became stealth research platforms, how popular drinks in some regions, like Peach Coke, didn't make it big in the U.S., and how the flop of Coke Mocha Coffee revealed misalignments of prototypes. Finally, the episode considers why iterative design might be a new industry standard.

    Show reference images:

    Show note - Grocery Store Visit 2025:
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    19 m
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