In this episode, I chat with Cleo about her work creating a spoken word album and memoir. We discuss art, the marketing of art, feedback and authenticity. There are lots of pieces of this discussion where this is relevant for many businesses, so even if you never want to write a thing, I hope this episode will give you some takeaways about how you can approach your marketing.

Find Cleo online:

cleochilds.com

Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.

Find me online:

Work with me: https://www.honeypotdigital.com/work-with-me

Podcast: https://www.honeypotdigital.com/podcast

More content: https://www.honeypotdigital.com/blog

Instagram: https://www.instagram.com/honeypotdigital

Pinterest: https://www.pinterest.nz/honeypotdigital/_created

LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172

If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application

If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com

On this episode I’m chatting with Andrea Stenberg all about video in marketing and how to keep it authentic to the brand.

As a video marketing strategist, Andrea shows coaches, course creators and other heart-centered entrepreneurs how to show off their unique brilliance and connect with their ideal clients using video.

Find Andrea online:

LinkedIn https://www.linkedin.com/in/andreastenberg/Instagram https://www.instagram.com/andreastenberg/Facebook https://www.facebook.com/TheBabyBoomerEntrepreneurPinterest https://www.pinterest.ca/andreastenberg/YouTube https://www.youtube.com/andreastenberg

Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.

Find me online:

Work with me: https://www.honeypotdigital.com/work-with-me

Podcast: https://www.honeypotdigital.com/podcast

More content: https://www.honeypotdigital.com/blog

Instagram: https://www.instagram.com/honeypotdigital

Pinterest: https://www.pinterest.nz/honeypotdigital/_created

LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172

If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application

If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com

The customer journey is the experience they go through from identifying a problem they want to solve, searching for your type of offer, choosing a company or product, and all the way through to after the purchase.

We can work to optimise for this journey, giving people what they are looking for and helping people figure out if this is the right fit for them. How your business shows up for the customer on the journey dictates that experience, and where that journey ends. A great journey means they’re more likely to continue going through the process. By optimising this journey as much as you can, you can expect your conversion rate, revenue, and advocacy to rise.

Your marketing roadmap is how you will get from where you are now, to where you want your marketing, and that customer journey, to be.

Link to the funnel breakdown: www.honeypotdigital.com/deep-dive/are-you-missing-a-step-in-your-marketing-funnel

Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.

Find me online:

Work with me: https://www.honeypotdigital.com/work-with-me

Podcast: https://www.honeypotdigital.com/podcast

More content: https://www.honeypotdigital.com/blog

Instagram: https://www.instagram.com/honeypotdigital

Pinterest: https://www.pinterest.nz/honeypotdigital/_created

LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172

If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application

If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com