Digital Loss Prevention
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Digital Loss Prevention
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This week, Colin Peacock is joined by Professor Michael Townsley from Griffith University to focus on a case study: looking at one major e-commerce retailer’s journey to build a global digital loss prevention capability.
They reflect on how the smart framing of fraud as a “lost sale” helped engage multiple internal stakeholders, and how serious investment in data collection and analysis has driven impressive improvements — including a jump in order acceptance rates and millions in recovered revenue.
They also look at emerging risks like account takeovers, crypto payments, and AI-enabled scams, and how retailers must stay agile as bad actors evolve.
If improving digital loss prevention is in your remit, check out this week’s podcast.
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