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In this episode of Digital Marketing for Contractors, Janet and Caitlyn sit down with Ryanne Millis, Director of the Home Improvement Division at Brix Recruiting Partners. Ryanne shares expert insights into the recruiting challenges and opportunities facing growing home improvement companies today. From sales managers to production leaders, Brix specializes in finding top-tier talent for management and executive roles—especially when you’ve outgrown job boards and need real results.

This conversation covers:

• Why job boards won’t fill your leadership roles
• How relocation plays into recruiting for home improvement companies
• Common gaps in leadership teams (hint: tech and AI readiness)
• The importance of treating hiring like lead generation
• Real success stories of recruiting done right

Whether you’re a $3M contractor scaling fast or a $30M enterprise expanding into new markets, this episode is packed with valuable takeaways on how to grow smarter—with the right people in the right roles.

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.

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In this episode, Janet and Caitlyn break down how home improvement contractors can find the right digital marketing agency to support their growth. They discuss why hiring an agency is a smart move, the must-haves to look for, the red flags to avoid, and how the right fit can transform your business. With real stories, candid advice, and actionable tips, this episode is a must-listen for any contractor ready to stop wasting money and start seeing real marketing results.

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.

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In this episode of Digital Marketing for Contractors, Janet and Caitlyn break down one of the most important systems in any home improvement business: the CRM (Customer Relationship Management) platform. Whether you're still running your company from a whiteboard and a spreadsheet or already using a CRM, this episode is packed with practical insight on how the right system can transform your operations, marketing, and growth potential.

They cover:

• What a CRM actually does (and why it matters)
• Signs you're outgrowing your spreadsheet setup
• Their favorite CRMs for contractors (MarketSharp, Lead Perfection, AccuLynx, Jobber, ClientTether, and more)
• Real-world examples of how CRMs streamline follow-up, improve reporting, and automate marketing
• How to choose the right CRM based on your company's size and service type

The takeaway? If you want to grow, you need a CRM. It's not just software—it’s a business upgrade.

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.