In this episode of Do This, Not That, host Jay Schwedelson joins Danielle Gallant and Guy Hanson for a special Spamageddon crossover with the Email After Hours podcast to share fast, tactical fixes for email deliverability challenges and escaping the spam folder.

=================================================

Best Moments:

(01:05) The hosts play a fun 10-second game before diving into the main topic

(03:00) Discussion begins on getting emails back into the inbox instead of spam/junk folders

(03:20) Guy explains that fixing deliverability isn't easy but there are strategies that work

(03:41) Focus on data quality at both beginning and end of subscriber journey

(04:27) Rule of thumb: subscribers who haven't engaged within a year become risky

(05:26) Debunking the myth about only sending to engaged users to rebuild reputation

(06:30) Open rates still provide value despite Apple MPP challenges

(06:50) Importance of collecting customer feedback to improve email performance

(07:15) Discussion of "hidden metrics" mailbox providers track that senders can't see

(08:38) B2B marketers should separate cold email programs from promotional emails

(09:44) Reference to a subreddit about cold emails that provides examples of what not to do

=================================================

Check out our 100% FREE + VIRTUAL EVENTS! ->

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

Register HERE: https://www.eventastic.com/Registration

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

Register here: www.GuruConference.com

=================================================

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

=================================================

AND don’t miss out on this awesome FREE upcoming Quick Hit!

Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

6/24 11am – 12pm ET.

Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/

=================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

In this episode of Do This, Not That, host Jay Schwedelson answers a listener’s question about declining email metrics—and shares real performance trends and what tactics are actually working right now. He also dives into a rapid-fire batch of dating dilemmas with his usual off-the-cuff honesty.

=================================================

Best Moments:

(01:21) They have a... fluff festival, a marshmallow fluff festival. It's called, What The Fluff?

(04:05) Vanity metrics are not going to ring the bell. You're not going to drive revenue with vanity metrics during these uncertain times.

(05:20) Non engaged contacts... about a 15% decline in open rates and about a 20% decline... in click through rates.

(06:03) If you only market... to your engaged database... we're actually seeing a rise... of about 15% overall.

(08:08) Weekend email performance... Sunday do really, really well.

(08:40) Click through rates are up... consumer emails... about 20%... B2B emails on weekends are up about 35%.

(09:30) Flash sales are doing incredibly well in the last ninety days.

(10:00) Webinar show up rates have gone up really high for Fridays... increased about 25% year over year.

(10:56) This is not the time to try to wake the dead in your database.

(12:08) Jay, what do you do when someone is perfect on paper, but boring in real life?

(13:03) If your friend really likes the person... they're not really asking your opinion.

(14:07) If you don't like the person, get out of it. Life's too short.

=================================================

Check out our 100% FREE + VIRTUAL EVENTS! ->

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

Register HERE: https://www.eventastic.com/Registration

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

Register here: www.GuruConference.com

=================================================

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

=================================================

AND don’t miss out on this awesome FREE upcoming Quick Hit!

Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

May 6/24 11am – 12pm ET.

Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/

=================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

In this episode of Do This, Not That, Jay Schwedelson breaks down what's trending this week—from Instagram’s push for carousel posts to summer-themed subject lines that boost open rates. He also covers LinkedIn layoffs, Dick's Sporting Goods buying Foot Locker, and some personal takes on movies and Blake Lively.

=================================================

Best Moments:

(00:34) So basically you should only be posting carousels

(01:34) Carousel posts... are increasing average engagement rates... to about 30% higher

(02:05) Summer oriented subject lines... have a 22% higher average email open rate

(03:15) Your summer starts with this email or hot summer, hotter discounts

(03:40) This tool doesn't take summer Fridays

(04:19) LinkedIn is facing job cuts

(05:12) Do you not then use LinkedIn to find your next job?

(05:48) Dick's Sporting Goods bought Foot Locker for $2,400,000,000

(06:27) They could be a total of 35% of Nike's sales

(06:58) Liberty Mutual's TV spot, the Limu Emu

(07:22) They spent... $2,700,000 on that ad this week

(07:33) Wegovy's TV spot... $8,700,000 because they're going after some more expensive markets

(08:00) Tom Cruise can like jump out of planes

(08:28) I do not like these live action versions of cartoons

(08:58) This is the sixth film in the Karate Kid whatever

(09:39) Sorry, Blake Lively

(10:00) She needs to hide. If she just hid for a few months...

=================================================

Check out our 100% FREE + VIRTUAL EVENTS! ->

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

Register HERE: https://www.eventastic.com/Registration

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

Register here: www.GuruConference.com

=================================================

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

=================================================

AND don’t miss out on this awesome FREE upcoming Quick Hit!

Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

June 24th 11am – 12pm ET.

Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/

=================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma