In this episode of Driven to Lead, our guest Gordon Tormohlen shares his story of literally growing-up in the car business. The success that he and his family have had over the years is due in great part to their customer focused mindset and a strong commitment to service. Although Gordan has won many awards for business excellence and now serves as the Chairman of the National Independent Auto Dealers Association Board of Directors, his genuine humility and dedication to his team are at the center of who he is as a leader. His stories cover both good times and bad, but in each case there is learning and a way forward with a solid sense of humar and the creation of a work environmnet that makes doing the right thing a great deal of fun. Enjoy the leadership and life lessons in this special podcast.

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Welcome to the first episode of Driven to Lead!

Jarod shares his story regarding the reinvention of Black Book from a traditional publishing company to a digital information powerhouse in the automotive marketing space. Jarod's leadership journey has reinforced his humble, servant leader mindset, but at the same time, launched him into new territory which required bold moves in innovation, as well as, the need to be more decisive, unafraid to fail-fast and quick to redirect as needed. Black Book's evolution is an inspiring success story and one that challenges each us to think about our own leadership approach.