In this episode, we explore how car-sharing can be a game-changer for sustainability with Jane Hope from Modo, British Columbia’s pioneering car share co-operative. We dive into how Modo is reducing car dependency, cutting emissions, and making transportation more affordable and accessible—all while fostering a sense of community. Discover how shared mobility isn’t just convenient but a powerful tool for a greener, more sustainable future.

Jane Hope is a marketing professional with 20 years of experience in brand, content, experiential, digital and multichannel marketing. She currently serves as the director of marketing and communications for Modo Co-operative, a carshare. When she's not marketing, she spends her time reading, running, feasting on art of all kinds, and spoiling her cat.

Jane's Website

We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth.

Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place.

All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet.

Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference.

B Corp Certification

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Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do.

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We're Up To So Good

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