E543: Interview with Mark Hull from OnceOrTwice
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E543: Interview with Mark Hull from OnceOrTwice
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In this episode, we talk with Mark Hull, founder of Once or Twice Marketing. Mark shares insights on marketing for businesses with long purchase cycles.
He explains how brand building is crucial when customers only buy once or twice in their lifetime. Mark discusses the challenges of reaching audiences not actively in the market.
The conversation covers go-to-market strategies, demand generation, and the importance of omnichannel approaches. Mark offers his views on content marketing, AI in marketing, and measuring success.
We also explore leadership in marketing teams and get Mark's advice for aspiring marketers. He emphasizes the value of curiosity and continuous learning.
This episode provides a wealth of knowledge for marketers dealing with infrequent purchases and long sales cycles.