Most startups don’t have a GTM problem.

They have an alignment problem.

A structure problem.

A people problem.

In this episode of What Makes You Tick, Richard Washington sits down with B2B marketing heavyweight and CMO advisor Philippe Ruttens to expose the 5 silent killers of go-to-market success — the ones that never show up in pitch decks or playbooks, but quietly derail growth.

This isn’t armchair theory. It’s straight from the field — built on hard lessons, deep experience, and repeatable frameworks that actually work.

What we cover Why hiring a “hero VP” won’t save your GTM

How to fix misalignment between Sales, Marketing, and RevOps

The real reason over-automation is killing your pipeline

How to lead GTM without micromanaging

What a scalable, repeatable GTM structure really looks like — and how to build it

If you’re scaling from $5M to $25M ARR, this is the episode that gives you the roadmap most founders wish they had earlier.

Real talk. Real scars. Real strategy.

Listen now and start building a GTM engine that doesn’t break under pressure.

Connect with Phil Ruttens: https://www.linkedin.com/in/ruttens/

Connect with Richard Washington: https://www.linkedin.com/in/richwash/

Follow Growth Magnet: / growth-magnet-7083793079794556928

Check out Phil's health startup https://www.titeos.com/

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