Growth isn’t just marketing. And if you’re stuck and growth isn’t happening, you’ll need to look beyond marketing and acquisition.

In this episode of the In Demand Podcast, Asia and Kim break down what it means to troubleshoot growth. They explain how growth work goes beyond campaigns and into retention, expansion, pricing, onboarding, and more.

Plus, they dive into how product marketing overlaps and differs from growth and why founders often under-invest in the real levers that move growth.

Got a question you'd like Asia to unpack on the podcast? Record a voicemail here.

• (00:01:44) - Growth marketing vs. head of growth: very different roles.
• (00:04:47) - A head of growth looks across the whole business, not just marketing.
• (00:05:40) - An early mistake founders often make is to focus only on marketing and acquisition when they are trying to solve growth problems.
• (00:08:07) - The moment Asia realized marketing wasn’t enough and how that led her into growth.
• (00:12:40) - Troubleshooting growth means identifying why growth is slow or stuck.
• (00:15:00) - Step by step on troubleshooting growth and benchmarks that matter.
• (00:22:45) - Troubleshooting = identifying root causes and giving you a clear plan to fix them.
• (00:30:30) - Product marketing overlaps with growth, but it's not the same job.
• (00:35:56) - Recap of what differences exist between a product marketer, a VP of growth, and a marketer.