
"EV Industry Shakeup: US Incentives Axed, Global Growth Amid Shifting Preferences"
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Globally, the EV market continues to grow, with 1.6 million plugin vehicles registered in May 2025, a 22 percent increase over May 2024. Electric vehicles account for 25 percent of new auto sales worldwide, with full electrics making up 16 percent. Industry leaders like Tesla and BYD are still dominant, though even top models such as the Model Y and BYD Song experienced notable year-over-year sales drops, signaling growing competition and shifting consumer preferences. European markets, especially Italy, continue to see entries from new competitors. Chinese automaker Geely just announced its first launch in Italy, partnering with local distributor Jameel Motors and signaling increasing Chinese influence in Europe’s EV landscape. Pure EV sales in Italy now represent 28 percent of the market, but battery electrics alone hold just 6 percent, leaving space for challengers.
Challenges persist, particularly in the U.S. where Rivian reported a sharp delivery decline in Q2. However, a $1 billion equity investment from Volkswagen as part of a new joint venture provides a financial boost and highlights ongoing cross-company partnerships aimed at weathering market volatility. Globally, battery manufacturing is accelerating, with new gigafactories and government support ramping up supply chains, especially in Europe and the UK. Compared to last year, the current landscape shows stronger global growth but clear headwinds for EV adoption in the U.S. due to regulatory rollbacks and shifting incentives.
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