Wade Keith grew up in Alabama, and came to Colorado as a raft guide - but after he found love and wanted to start a family he decided to pursue a professional career. This journey included stops at Enterprise Rent-a-Car, Odell’s Taproom, Otterbox, and now approaching 15 years “Working at the Carwash”. But - not just any car wash - Breeze Thru Car Wash, the dominant membership car wash club in Northern Colorado. Wade is now a partner in the business, and serves as Brand Manager and is also a community ambassador of sorts - and he’s a very insightful guy.

This episode digs into the business of washing cars - the capital investment, the recycling of water, the continuous finding and development of entry level employees - and the heart of Wade’s why in finding joy in this journey.

Wade’s journey was heavily impacted by a health scare - early in his relationship with his wife - in which an infection nearly severed his spine - and left him still unable to do some of the things he loves. But he finds joy in his work, and in his music, and in his family - and you’ll hear about all of those things and more, so please join me in enjoying my conversation with Wade Keith.

The LoCo Experience Podcast is sponsored by: Purpose Driven Wealth Thrivent: Learn more

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Music By: A Brother's Fountain