In the latest episode of "The MAJOR Difference," Dr. Adam Jones, a principal lecturer of strategy and marketing at the University of Brighton, discusses the importance of sustainability in business and the need for a holistic approach that considers the planet, people, and profit.

Dr. Jones shares insights from his research on consumer behavioural change, especially in relation to the environmental crisis. He also highlights the government-funded "Help to Grow" scheme, which aims to make businesses more resilient and sustainable. Throughout the conversation, Dr. Jones stresses the significance of community-led initiatives, the challenges of achieving sustainable change, and the importance of rethinking our consumption patterns.

Full transcript here

Links to resources mentioned in the episode:

• Help To Grow Programme - https://smallbusinesscharter.org/help-to-grow-management
• Help to Grow, Brighton Uni - https://www.brighton.ac.uk/business-services/help-to-grow.aspx
• Doughnut Economics - Doughnut Economics by Kate Rains.
• Doughnut Economics Book - https://www.hive.co.uk/Product/Kate-Raworth/Doughnut-Economics--Seven-Ways-to-Think-Like-a-21st-Century-Economist/21739630
• Brighton Chamber - https://www.brightonchamber.co.uk/
• Sustainability problems of Coffee supply chains - https://www.forbes.com/sites/sap/2022/09/29/the-sustainability-problems-percolating-in-the-coffee-supply-chain/
• 10 Big Findings from the 2023 IPCC Report on Climate Change - https://www.wri.org/insights/2023-ipcc-ar6-synthesis-report-climate-change-findings

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