Join me on this journey as I examine consumer priorities and spending habits, along with my approach to data. I outlined five strategies for understanding consumers' mindsets for marketing to discrete consumers. One of the challenges in interpreting consumer data is accuracy and relevance. Using your consumer interactions as a guide, we'll discuss how to craft your survey questions to produce the best outcome for qualified sales prospects. Don't distance yourself too much from your consumers. They are you when you are shopping. They are your family members, your neighbors, and your colleagues. When analyzing data sets, consider hobbies, habits, and other factors to qualify each lead.

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