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Episode 143: Liz Allan and Daveena Saranna - Diversity, Equity, and the Future of EVs.

Liz Allan welcomes the inspiring and dynamic Daveena Saranna, Campaigns Manager (EV) at Green.TV Media. With a background rooted in sustainability, storytelling, and diversity, Daveena shares her unique journey from growing up in a Porsche dealership to championing equity and inclusion in the EV space.

A driving force behind the Top Women in EV campaign, Daveena speaks candidly about building community, redefining leadership, and what it means to create meaningful change across the sector. From curating impactful events to celebrating hidden voices, she discusses how Top Women in EV has become a platform for authenticity, allyship, and growth, locally and globally.

In a deeply personal and relatable conversation, Liz and Daveena also explore their experiences as neurodivergent women in the industry. They speak openly about the challenges and empowerment that come from understanding their diagnoses, and how embracing difference leads to stronger teams, richer stories, and more human workplaces.

Daveena Saranna Bio:
Daveena Saranna is Campaigns Manager (EV and Top Women in EV) at Green.TV Media, where she champions inclusion, storytelling, and strategic engagement in the EV industry. With a background in global sustainable development and previous experience at Everything Electric (formerly Fully Charged), Daveena combines academic insight with creative flair. She is a passionate advocate for equity, neurodiversity, and creating human-centred experiences that drive lasting change in the clean tech and automotive sectors.

Quote of the Episode:
“Diversity is a fact. Inclusion is a choice. And action, whether you’ve got a whole department or you're just one person doing your best, still matters.”
— Daveena Saranna

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If you enjoyed this episode of Electric Evolution, please take a moment to leave us a review on your favourite podcast platform. Your feedback helps us improve and enables more people to discover valuable insights from our amazing guests.

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The Electric Evolution Podcast is proudly produced by Podforge, helping purpose-driven voices be heard.

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Episode 142: Liz Allan and Kirsty Pendleton - Fleet Electrification, Customer Care, and Data Insights at the AA.

Liz Allan chats with Kirsty Pendleton, Head of B2B Marketing at the AA, about how the iconic motoring organisation is evolving to meet the challenges of an electric future.

With 25 years at the AA under her belt, Kirsty shares how the business has continually adapted, from classic roadside recovery to pioneering support for EV charge point operators. Discover how the AA’s deep-rooted values of “courtesy and care” are being channelled into new services like EV customer support lines, second-line technician response for faulty chargers, and predictive vehicle maintenance powered by AI.

Liz and Kirsty delve into the power of storytelling in marketing, the public’s lingering misconceptions about EVs, and the importance of proactive, data-driven support for drivers and fleets. Kirsty also lifts the lid on the AA’s role in initiatives like the Greenfleet rallies and their support of Guinness World Record-breaking EV journeys.

Kirsty Pendleto Bio:
Kirsty Pendleton is Head of B2B Marketing at the AA, where she has worked for an incredible 25 years. With a background in brand, education, and theatre marketing, Kirsty is a passionate advocate for customer experience, innovation, and the human side of the EV transition. She plays a key role in shaping how the AA supports drivers, fleets, and Charge Point Operators as the automotive world embraces electrification. Kirsty is also a proud EV Champion Award recipient and a regular presence at industry events like Greenfleet and Everything Electric.

Quote of the Episode:
“There’s something so reassuring about seeing that yellow AA van come over the horizon, you just know you’re in safe hands.”
— Kirsty Pendleton

Kirsty Pendleton Links:
Website: https://www.theaa.com
LinkedIn: https://www.linkedin.com/in/kirsty-pendleton-35818a60

The AA EV Viewpoint Report https://www.the

Support the show

If you enjoyed this episode of Electric Evolution, please take a moment to leave us a review on your favourite podcast platform. Your feedback helps us improve and enables more people to discover valuable insights from our amazing guests.

Click the link below to find out how to add a review on Apple or Spotify
https://bit.ly/4dtiMJK

The Electric Evolution Podcast is proudly produced by Podforge, helping purpose-driven voices be heard.

Links for Full Circle CI:
Visit our website: https://fullcircleci.co.uk/podcasts

Electric Evolution LinkedIn Page:

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Support our podcast here: https://patreon.com/ElectricEvolutionPodcast
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We love hearing from you! After listening to an episode, if you’d like to share a comment or ask a question, just click here to send us your message.

Episode 141: Liz Allan and Chris Cheetham - Why Annual Safety Inspections Matter for Every EV Charging Site.

Liz Allan is joined by Chris Cheetham, Founder and CEO of Safer Charging, to explore the often-overlooked world of post-installation care in the EV charging sector. Chris shares his journey from studying environmental science to his early days at PodPoint and the pivotal moment that led him to launch Safer Charging. He explains why EV charge points, much like any safety-critical infrastructure, require ongoing inspection and maintenance, rather than a one-time install-and-forget approach.

Their conversation covers the unique risks within EV charging environments, the importance of fire risk inspections, and the launch of the UK’s first EV Charging Installation Condition Report (EVCICR). They also unpack the real-world impact of overheating units, cable degradation, and poorly managed private infrastructure. Liz and Chris highlight how local authorities, landowners, and fleet operators can better safeguard their EV assets and why public trust is eroded whenever a charger is seen bagged off or left out of service.

Quote of the Episode
"Time degrades user attention as well as hardware. We need to treat charge points like safety-critical infrastructure—not just install and forget."
— Chris Cheetham, Founder & CEO of Safer Charging

Chris Cheetham Bio:
Chris Cheetham is a passionate advocate for safer, smarter EV charging. As CEO of Safer Charging, he works with businesses, councils, and landowners to ensure charge points are correctly installed and maintained to a high standard long after. With deep sector knowledge and a practical, solutions-focused mindset, Chris aims to make safety and reliability the norm across the UK’s charging infrastructure. His work helps clients confidently and clearly navigate fire risk, compliance, and operational performance.

Chris Cheetham Links:
Website: https://www.safercharging.co.uk
LinkedIn: https://www.linkedin.com/in/christopher-cheetham-06185873

Support the show

If you enjoyed this episode of Electric Evolution, please take a moment to leave us a review on your favourite podcast platform. Your feedback helps us improve and enables more people to discover valuable insights from our amazing guests.

Click the link below to find out how to add a review on Apple or Spotify
https://bit.ly/4dtiMJK

The Electric Evolution Podcast is proudly produced by Podforge, helping purpose-driven voices be heard.

Links for Full Circle CI:
Visit our website: https://fullcircleci.co.uk/podcasts

Electric Evolution LinkedIn Page:

https://www.linkedin.com/company/electric-evolution-podcast

Support our podcast here: https://patreon.com/ElectricEvolutionPodcast
You can support us here too: https://www.buymeacoffee.com/electricevolutionpodcast
Find Us on Linked In: https://www.linkedin.com/showcase/electric-evolution-podcast