Host: Rukmini (Vinaya) Rednam, MD, FACS

Guest Speakers:

Patricia Mars, MD

Beth Collins, MD

The views expressed by hosts and guests are their own and do not necessarily reflect the official policies or positions of ASPS.

Host: Host: Diana Yoon-Schwartz, MD

Guest: Jerry Chidester, MD

Dr. Jerry Chidester shares how social media transformed his plastic surgery practice, turning consistent, authentic content into a powerful marketing tool. From battling shadow banning to spending 20 hours a week creating posts, he breaks down the realities of building an online presence in medicine. His viral success—often driven by patient-shared content—proves that social media can level the playing field, offering surgeons a cost-effective way to connect, educate, and grow their practice.

Host: Diana Yoon-Schwartz, MD

Guest: Steven Williams, MD

Host: Dr. Diana Yoon-Schwartz
Guest: David Staughton

AI is transforming the world of plastic surgery, and our latest episode promises to shed light on this fascinating evolution. Join us in conversation with David Staughton, an industry expert with a vast background in medical and business consulting, as he shares how AI tools like ChatGPT are becoming indispensable in practice management. Discover practical advice for both novices and veterans on seamlessly integrating AI into daily practice, from drafting patient communications to efficiently planning your schedule.

David's Website: https://davidstaughton.com.au/
Specialist Practice Excellence Site: https://specialistpracticeexcellence.com.au/

Join us as Utku Can Dölen, MD, FACS, FEBOPRAS, engages in a gripping conversation with Arch Miller, MD, a retired plastic surgeon.

They explore the intricate balance between professional and personal life as Dr. Miller reflects on the early, chaotic years of his career. This episode is packed with hot topics — from coaching and family life to groundbreaking research, Miller shares candid insights on maintaining a sustainable practice amidst industry changes, ethical social media marketing and the future of plastic surgery in a commercialized environment.

This episode also addresses the impact of modern marketing on the plastic surgery industry. Miller contrasts traditional referrals with today's digital strategies, highlighting the ethical considerations of social media marketing.

Moderated by Jenni Cheesborough, MD

Panel:

Debra A Bourne, MD

Melissa Mastroianni, MD

Amita Shah, MD

Cristiane Ueno, MD

Diana Yoon-Schwartz, MD Host
Jonathan Kaplan, MD Guest

Learn how to successfully integrate weight management programs into medical practices, from logistics to marketing strategies. Dr. Kaplan shares valuable insights on direct shipments from compounding pharmacies, the importance of customer service, and how to scale these programs using existing patient databases. With practical examples and effective marketing techniques, including the power of social media and email marketing, this episode provides a comprehensive guide for any practice looking to add weight management services and significantly boost patient satisfaction and revenue.