What if the reason you're stuck isn't a strategy problem, but a structure one?

In this episode, Jonathan shares Helder’s powerful transformation, from overwhelmed founder to hands-off CEO of a wildly profitable, self-managing business.

You’ll learn the 5 practical shifts that helped Helder get out of daily firefighting, scale his team, and take real holidays (without things falling apart). Plus, Jonathan breaks down how to turn cash from a stressor into a strategic weapon so you can scale without fear.

If you’re wanting more freedom without sacrificing growth, this episode lays out the roadmap for you.

In this episode of Stories of Scale with Jonathan Herps, you’ll discover:

• The CEO bottleneck trap and how to escape it (00:24)
• 5 powerful shifts to rebuild your role and empower your team (01:02)
• How Helder’s profit, time off, and leadership soared within 12 months (02:34)
• The 3 cash flow fixes that turned financial fear into strategic power (03:04)
• Why a “boring” business is the real flex (04:06)

Key takeaways for CEOs and business owners:

• You can’t scale if you’re still the fixer. Build the team that solves problems without you.
• Profit grows when systems run the day-to-day and you stay focused on strategy.
• Cash gives you options. Make it predictable, not panic-inducing.

FREE RESOURCE

Email Jonathan at jonathan@scaleupgrowth.co for the 10x Business Growth blueprint

CONNECT WITH JONATHAN HERPS

Website: www.scaleupgrowth.co

LinkedIn: www.linkedin.com/in/jonathanherps

Facebook: www.facebook.com/scaleupgrowth

Instagram: www.instagram.com/scaleupgrowth

Youtube: www.youtube.com/@scaleupgrowth

Email: admin@scaleupgrowth.co

🚀 Ready to Elevate Your Business?

If you’re interested, here are 3 ways I can help you right now:

1. Subscribe to our podcast
Get actionable strategies to run a more efficient business from someone who built & exited 3 multi-million $ companies.
Click Here to listen & subscribe now!

2. Download our free CEO Dashboard template
Build a step-by-step business plan for consistent growth.
Click Here to download.

3. Book a 20-min Business Growth Call
Map out a growth plan for your business and identify your biggest bottleneck & leave with a clear action plan. — Click Here

You don’t need more hustle. You need fewer distractions, deeper focus, and the courage to back yourself before the path is clear.

In this episode, you’ll hear how one founder broke through the chaos, built momentum from zero, and learned to lead with clarity, even when the cash was tight, the team was growing fast, and the pressure was on.

Jonathan Herps sits down with Daniel McDuall, the founder and CEO of Squizify, a food safety platform that’s quietly shaking up global QSR operations. From humble beginnings in New Zealand to landing multimillion-dollar contracts with global brands, Daniel shares the gritty truth about scaling without losing your mind (or your people).

This one’s a real-world look at what it takes to move from founder to focused CEO and why thinking bigger starts with narrowing your focus.

In this episode of Stories of Scale with Jonathan Herps, you’ll discover:

• Validating your business idea before building (01:55)
• How staying narrowly focused can lead to global expansion (07:15)
• How to align and scale your team using rhythm, culture, and trust (10:51)
• The habits, routines, and boundaries that keep CEOs healthy, clear-headed, and able to lead under pressure (12:44)
• Planning for growth without risking everything and avoiding hiring mistakes that silently kill momentum (19:45)
• How to build a high-performance leadership team and the two behaviours that matter more than resumes (26:57)
• How to think big, push past fear, and stay focused on what actually moves your business forward (30:24)

Key takeaways for CEOs and business owners:

• Great culture doesn’t just happen. It’s modelled, reinforced, and lived at the top.
• You don’t need to do more to grow. You need to go deeper on what actually matters.
• If your calendar has no time for you, your business is already paying the price.
• There’s no such thing as a perfect hire — only faster decisions after the wrong ones.
• Fundraising never really ends. Be ready before you need it.

Daniel doesn’t sugarcoat the journey but he shows us how the right mindset and structure can turn the chaos of scaling into something sustainable, powerful, and even joyful.

Ready to build smarter, lead stronger, and scale with sanity? Tune in.

CONNECT WITH JONATHAN HERPS

Website: www.scaleupgrowth.co

LinkedIn: www.linkedin.com/in/jonathanherps

Facebook: www.facebook.com/scaleupgrowth

Instagram: www.instagram.com/scaleupgrowth

Youtube: www.youtube.com/@scaleupgrowth

Email: admin@scaleupgrowth.co

🚀 Ready to Elevate Your Business?

If you’re interested, here are 3 ways I can help you right now:

1. Subscribe to our podcast
Get actionable strategies to run a more efficient business from someone who built & exited 3 multi-million $ companies.
Click Here to listen & subscribe now!

2. Download our free CEO Dashboard template
Build a step-by-step business plan for consistent growth.
Click Here to download.

3. Book a 20-min Business Growth Call
Map out a growth plan for your business and identify your biggest bottleneck & leave with a clear action plan. — Click Here

If you’re still making decisions based on monthly reports, you’re already too late.

In this episode, Jonathan reveals how leading CEOs get ahead by focusing on the right metrics that shape the future, not just report the past.

You’ll discover the power of leading KPIs, why setting bare ass minimums (BAMs) creates unstoppable business momentum, and how to leverage content consumption to build trust and accelerate your sales pipeline. Plus, you’ll learn how identifying your A-players boosts team performance and culture.

Whether you're chasing revenue, growing your team, or building a stronger leadership strategy, this episode shows you how to lead with the data that actually drives growth, not just the numbers that tell you what has already happened.

In this episode of Stories of Scale with Jonathan Herps, you’ll discover:

• Why lagging KPIs keep you stuck reacting to the past instead of shaping the future (00:54)
• What “bare ass minimums” (BAMs) are, and how they build business momentum (01:44)
• How content consumption accelerates your sales cycle and builds brand trust (03:28)
• Why every leader needs both leading and lagging KPIs (06:47)
• How defining your A-players will improve your team’s productivity and culture (07:48)

Key takeaways for CEOs and business owners:

• If you’re only measuring results, you’re already behind.
• Leading KPIs create influence; lagging KPIs only confirm outcomes.
• Setting clear bare ass minimums keeps your team focused on the right daily actions.
• People are your #1 asset - track how many A-players you have on your leadership team.
• AI tools like ChatGPT can speed up KPI definition and team alignment.

CONNECT WITH JONATHAN HERPS

Website: www.scaleupgrowth.co

LinkedIn: www.linkedin.com/in/jonathanherps

Facebook: www.facebook.com/scaleupgrowth

Instagram: www.instagram.com/scaleupgrowth

Youtube: www.youtube.com/@scaleupgrowth

Email: admin@scaleupgrowth.co

🚀 Ready to Elevate Your Business?

If you’re interested, here are 3 ways I can help you right now:

1. Subscribe to our podcast
Get actionable strategies to run a more efficient business from someone who built & exited 3 multi-million $ companies.
Click Here to listen & subscribe now!

2. Download our free CEO Dashboard template
Build a step-by-step business plan for consistent growth.
Click Here to download.

3. Book a 20-min Business Growth Call
Map out a growth plan for your business and identify your biggest bottleneck & leave with a clear action plan. — Click Here