Ep. 13 - Empathy, efficiency and scaling with Matt Atkinson
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Ep. 13 - Empathy, efficiency and scaling with Matt Atkinson
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In this episode of The Consultancy Edge, I sit down with Matt Atkinson, a military veteran turned consultancy leader, to unpack his incredible journey from high-stakes operations to driving digital transformation and business growth.
Matt shares how his decade of military service shaped his leadership style, decision-making and ability to act with clarity under pressure. We also explore his pivotal role in scaling Waymark from £700k to over £2.5m in just two years, the strategies behind that explosive growth and why he believes deep empathy is the missing piece in digital transformation.
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