Ep. 18 Truth, burnout and building a business that fits you with Craig Herd
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Ep. 18 Truth, burnout and building a business that fits you with Craig Herd
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Truth is attractive. That’s Craig Herd’s mantra - and this episode proves why.
Craig is the founder of Consultancy Growth. He works with boutique consultancy founders to help them scale sustainably, systemise growth and escape the treadmill they built for themselves.
In this candid conversation, Craig gets fun, fascinating and focused on what it really takes to build a consultancy that doesn’t burn you out - or bore you senseless.
We cover:
- Why your content should give away the keys to the farm (spoiler: clients still call you)
- How to stop being the engine - and become the architect
- The dark side of hustle culture (and what to replace it with)
- Why niching doesn’t limit opportunity - it creates it
- The hidden costs of marketing without strategy
- And the power of telling the truth, especially when it’s uncomfortable
If you’ve ever thought, “I built this business - but I’m not sure I want to run it anymore”, this one’s a must-listen.
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