Today’s episode is a deep dive into real-world urgent care marketing—and what it actually takes to grow and scale a multi-location clinic. Nick and Michael are joined by Chryssa Rich, Director of Marketing at Primary Health Medical Group, a physician-owned, 24-location urgent care brand based in Idaho. With 12 years of experience leading marketing at Primary Health—and a career that spans finance, real estate, automotive, and entertainment—Chryssa brings a seasoned operator’s perspective to the mic. You’ll hear what’s worked, what hasn’t, and what most clinics are still getting wrong when it comes to measuring ROI, driving repeat visits, and building long-term brand trust in their communities. From billboards to direct mail to an in-house built real-time patient waiting widget, Chryssa shares how Primary Health mixes old-school and new-school tactics to keep waiting rooms full and patients coming back. This episode is packed with marketing takeaways for urgent care clinic owners, directors, and anyone juggling strategy with daily operations—and it’s a must-listen for any startup clinic trying to scale without wasting money on the wrong moves.

🔥 In This Episode, You’ll Learn:

📈 How Primary Health measures marketing ROI across 24 clinics

📍 Why location signage does matter—but only to a point

📬 Why direct mail still works (and how they track it to patient visits)

📲 How their new Patient Waiting Widget boosts the patient experience🎯 Why repeat visits happen in the first 90 days—or not at all

💡 The difference between urgent care, primary care, and pediatric marketing

🧠 Why most urgent care clinics underutilize their front desk for marketing

🛠️ Resources & Contact Info

👩‍💼 Connect with Chryssa Rich (Primary Health Medical Group):

🔗 Chryssa’s LinkedIn - https://www.linkedin.com/in/chryssa-rich/

🏥 Primary Health Medical Group - https://www.primaryhealth.com/

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🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ