This week, we're sharing something special: Michael’s full talk from the 2025 Urgent Care Association (UCA) Conference in Dallas. Titled The Front Desk Evolution, this session was standing-room-only and sparked conversations that continued long after the conference ended.

In this high-impact presentation, Michael makes the case that the front desk is not just a cost center—it’s your clinic’s most underutilized sales team. From phone scripts to objection handling and AI-enhanced booking tools, this session is loaded with actionable strategies you can take back to your clinic immediately.

If you're ready to stop leaving thousands of dollars in missed appointments on the table, this is the episode for you.

🔥 In This Episode, You’ll Learn:

📞 Why missed calls = missed revenue—and how to fix it

📊 What happens when you reframe your front desk as a conversion point, not a cost center

💬 How better scripts, faster answers, and proactive follow-ups drive patient bookings

🤖 How AI tools can support your front desk staff and save hundreds of hours

💡 Real-world examples, call scripting tips, and a toolkit to take back to your team

🏥 Why front desk training may be your highest-ROI move in 2025

🔗 Resources & Mentions:
📗 Access the Front Desk Evolution Resources – Call Scripts, Slides, etc.

📅 Register for the Front Desk Evolution Webinar – June 26th at 12 PM EST

💬 Stay Connected:

Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.

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Want to be a guest, recommend someone for the show, or ask a question? Reach out—we’d love to hear from you! Email us at hello@patientcaremarketingpros.com

🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ