Ep. 36 - "Marketing & Growth Strategies in the Spirits Industry” with Lazar Favors, CEO of Black Spirits Legacy Podcast Por arte de portada

Ep. 36 - "Marketing & Growth Strategies in the Spirits Industry” with Lazar Favors, CEO of Black Spirits Legacy

Ep. 36 - "Marketing & Growth Strategies in the Spirits Industry” with Lazar Favors, CEO of Black Spirits Legacy

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 In this episode of Product & Packaging Powerhouse, host Megan Young Gamble interviews Lazar Favors, the CEO of Black Spirits Legacy. Lazar discusses the importance of building a strong consumer base in the spirits industry, emphasizing the power of word-of-mouth and relationship-building. He shares his journey of promoting black-owned spirit brands through events like Taste of Black Spirits and the upcoming Collective Behavior Tour 2025, which aims to highlight over 60 black-owned brands. Lazar also provides insights into creating an effective marketing strategy, focusing on the significance of packaging, community engagement, and the importance of starting locally. The episode highlights the challenges and strategies involved in distributing wine and spirits, emphasizing the need for patience, research, and strong marketing budgets.Affiliate & Other Links: [Megan Young Gamble Links][AFFILIATE] Ready to crank out your content in as little as 5 minutes? Use Castmagic, AI powered tool to take your content creation from overwhelmed to overjoyed by saving hours of developing content. Save 20 hours by Signing up today! https://get.castmagic.io/Megan [FREEBIE] Learn about “day in the life” of a Packaging Project Manager → Get our “Starter Packaging PM Freebie” [link] https://glc.ck.page/thestarterpackagingprojectmanager Subscribe & Access our Video Vault YouTube Channel [ link] https://bit.ly/GLConYouTubeJoin our Email List [link] https://glc.ck.page/55128ae04b Follow and Connect with Megan on LinkedIn [link] https://linkedin.com/in/megangambleLearn about GLC, Packaging & Project execution firm for CPG brands http://www.getlevelconsulting.comWork with Me @ GLC, Schedule Discovery Call https://calendly.com/getlevelconsulting/15-minute-insight-sessionGot a topic you'd love us to cover? Share your ideas here [link] https://bit.ly/ppptopicform[Powerhouse Guest Lazar LINKS]LinkedIn: https://www.linkedin.com/in/lazar-favors-68626713b/Email id: blackspiritslegacy@gmail.comCompany Facebook: https://www.facebook.com/blackspiritslegacy/Taste of Black Spirits: “COLLECTIVE BEHAVIOR” TOUR 2025 : Learn more hereEpisode Quotes:Consumers are your most powerful asset. Build relationships, and they’ll share your brand everywhere.Own your hometown first. If you can’t win locally, how do you expect to go global?A product without a story is just another bottle on the shelf.Don’t rush it. A great brand takes time to build. Nail your identity before you hit the market.We need to move collectively; when we build together, we create opportunities for everyone.
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