Ep 388: Can't Stop, Won't Stop Connecting Ideas Podcast Por arte de portada

Ep 388: Can't Stop, Won't Stop Connecting Ideas

Ep 388: Can't Stop, Won't Stop Connecting Ideas

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 Market Proof Marketing · Ep 388: Can't Stop, Won't Stop Connecting IdeasIn this episode of Market Proof Marketing, Kevin Oakley is joined by Beth Russell and Jen Barkan to talk about the real value of human connection in online sales, the evolving use of AI tools, and what builders need to understand right now about market timing and syndication platforms. Jen surprises everyone with an AI-assisted rap performance, and the group explores how technology can support, but never replace, the critical role of people in the new home sales process.Key TopicsUsing conversation intelligence tools to streamline CRM input and improve coachingExploring AI’s coaching potential and why human-to-human dialogue remains critical in the sales funnelReflections on how AI search is still evolving and why it’s not what’s driving April’s lead volumeCommunity launch timing: how fear of delays is keeping teams from maximizing early interestSPECIAL ANNOUNCEMENTSOnline Sales & Marketing Summit 2025 - Don't miss Jen Barkan rapping LIVE on stage at this year's summitStory Time [2:06]Jen Barkan - unpacks how online sales specialists are embracing AI tools like CallRail Premium, and debuts her AI-generated rap, “Online People Talking.”Kevin Oakley - reflects on the power of live performances and the value of human time as the true definition of luxury, drawing comparisons to brands like Chick-fil-A.Beth Russell - explains the intent behind a recent LinkedIn post and emphasizes that builders shouldn’t stress about AI search optimization—focus instead on creating quality content.In The News [26:25]Lot Supply Loosens, but Market Still UndersuppliedThe team discusses how a surge of lots in the excavation stage - expected to come online in late 2025 to early 2026 - could create future pressure. The team dives into how online sales teams should be thinking about lead engagement in light of this news. Homes.com Will Boost Banned Listings on ZillowKevin breaks down Zillow’s new policy around MLS listings and pocket listings, and how Homes.com is seizing the moment by offering additional promotion for listings banned from Zillow.Join DYC’s All Access community — free for builders, online sales specialists, and home building leaders.Have feedback or want to fight for more Story Time or Things We Love, Things We Hate? Let us know: your messages bring us joy (and influence podcast decisions!).Like and subscribe on your favorite platform!

The post Ep 388: Can't Stop, Won't Stop Connecting Ideas appeared first on Online Sales and Marketing for Home Builders - DYC.
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